Alina Mozzhukhina, (December 8, 2015), How Zara Uses Supply Chain to Execute Business Model, https://www.tradegecko.com/blog/zara-supply-chain-its-secret-to-retail-success
The clothing brand Zara is world renowned for its affordable yet trendy, high quality products. With over 1,770 stores, Founder and CEO Amancio Ortega has grown his small store in Spain into a well-recognized fashion brand in more than 86 different countries! Fast Fashion Trends The secret to all this success? Zara has managed to keep up with the constant change in fashion throughout the world – whether it’s in Japan, Italy, Canada or the USA. Like a chameleon, Zara has been able to quickly adapt to the fast fashion trends. As a result of keeping up with constantly changing consumer trends, Zara ends up producing approximately 450 million items a year for their stores. Just walk into a store and speak to an associate. If you ask them when they expect new product, they always respond with something along the lines of “We’re getting new shipments in every day.” Are you now looking for that dress shirt you were thinking of buying last week? Chances are your size or that style is gone! If you get to the store a week too late, nearly half the products will be completely different.