Tag Archives: #zapposculture #zappos #socialmedia

A few years ago, the use of social media by company employees was at times prohibited and/or seen as a drawback to productivity. However, the dawn of a new era has come where handheld devices have become the new word of mouth and a prominent resource for organisations. Thus, social media advocacy is the topic of discussion in today. Various types of Institutions are finding ways to accomplish marketing efficiently by marshalling their internal teams to act as social media advocates.