Organization: Royal Bank of Canada Industry: Bank/Financial Institution Believe it or not, one of my earliest childhood memories is of the Royal Bank. Every week I accompanied by mom to ‘the bank’ (there was only one in town so we didn’t have to be any more specific). As a child whose favourite pastime was playing office, ‘the bank’ was an… Read more »
Organization Name: Nova Scotia Tourism Agency Industry: Tourism Name of contact: Pam Wamback, Media Relations Web references: Nova Scotia, Canada; Nova Scotia Tourism Agency Description In an increasingly digital world, consumers are no longer taking a passive approach when it comes to spending their money. Consumers are turning to online sources to research a product or service before spending their… Read more »
Organization Name: The Coca-Cola Company Industry: Beverages Web references: Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content, Econsultancy.com, What She Said Marketing Solutions, The Coca-Cola Company, USA Today I’m not a real fan of pop as far as beverages go, but for as long as I can remember I’ve always enjoyed Coca-Cola (especially an ice-cold one). Turns out, I’m… Read more »
Organization: ALS Association Industry: Not-for-Profit, Association Every day we take for granted the ability to feed or dress ourselves as well as being able to speak. I knew very little about ALS until my mother-in-law’s health started declining at a rapid rate. For a year, our family went from Doctor to Doctor and it was becoming more evident that ALS… Read more »
ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency” … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »
Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement and social media, are no different. The Tangerine website features a link to their Forward Thinking blog which can be… Read more »
ORGANIZATION NAME: KPMG INDUSTRY: FINANCIAL SERVICES NAME OF CONTACT: Wendy Arnott of TD Bank Group asks the question “Is there such a thing as a social bank, can we have a social business?” What about social banking? Whether you answer this question with a resounding “yes” or an emphatic “no”, there’s no denying the widespread use of social media. This is particularly… Read more »
Organization Name: Toronto Transit Commission Contact: N/A Industry: Transportation In 1920, the Toronto Transit Commission was created, and in 1921 the Toronto Transit Commission took over existing infrastructure either owned by municipalities or privately. Since 1921, The TTC has had a long and interesting evolution. Since 1921, the TTC has carried nearly 28 billion rides and grown to be the… Read more »
Organization Name: JetBlue Airways Corporation Contact: N/A Industry: Airline / Air Travel JetBlue History JetBlue Airways is an American airline known for a cheap and cheerful flights offering lower fares and fewer comforts. The company is headquartered in New York and its main base is John F. Kennedy International Airport. JetBlue has over 190 planes in their fleet and travels… Read more »
Organization Name: 3M Company Contact: Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M Industry: Conglomerate Corporation Company Bio 3M is an American multinational conglomerate corporation with its headquarters in St. Paul, Minnesota. 3M has operations in more the 65 countries around the world employing 88,000 people. You might be familiar with 3M Scotch Tape and 3M… Read more »
Organization Name: Ford Motors Industry: Vehicle Name of Contact: Raymond F. Day, Group Vice President, Communications From May to November of 2009, 100 people were carefully chosen by Ford, because of their influential status throughout their social media platforms, were given the 2011 Ford Fiesta. For 6 months these “agents” were told to post on blogs, videos on YouTube, photos on Instagram and Flikr… Read more »
“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. Klout primarily uses Facebook and Twitter for login at the moment, but… Read more »
Organization Name: Home Depot Contact: Mark Holifield – Executive Vice President, Supply Chain and Product Development. Industry: Home improvement and construction products and services. Home Depot History Home Depot is an American-based, International global leader in the fairly crowded retail home improvement and construction sector. With locations in 50 States, 10 Canadian Provinces and Mexico, Home Depot employs more than… Read more »
Industry: Healthcare HR Consulting Contact: Karen Charman – Director of Engagement In today’s world, change is the norm. They say wait a few months if you want something better. That’s how fast technology is changing. Hospitals have to keep up with the best technology to provide the best care for their patients, but what about their internal customers – their… Read more »
Company: Lululemon Athletica Industry: Athletic Apparel for men and woman Contact: Lesia Dallimore – Brand Experience Manager Imagine being part of a something more than just a company or more than a community. Being part of a lifestyle is what this one retailer strives to achieve. Ask any Lululemon customer and they will tell you that you aren’t just buying… Read more »
Organization Name: 20th Century Fox Industry: Entertainment “The Fault In Our Stars” appeared as a suggested post one day in my facebook feed. Immediately, the trailer popped up and I was hooked. This style of Social Media Marketing is so effective. I couldn’t take my eyes off it! See for yourself: When I wanted to learn more about this movie, I… Read more »
The world of social media has quickly evolved over the past 10 years, becoming engrained in how people communicate and therefore presenting great value to businesses who can tap into them. So as an organization looking forward, where will this social media ride take you? While there is no glass ball that can tell us what the future of social… Read more »
With so much money spent in communication, organizations are looking for ways to make their investment pay off. Lean advertising is an appealing concept but achieving it is easier said than done. Do-it-yourself online videos could cost less to produce but only 3% of YouTube videos are watched more than 25,000 times. Hence, how could a company replicate a success story… Read more »
As an entrepreneur, guiding your start-up company to success is not an easy task. Social media is becoming an essential tool in the small business marketer’s toolbox, but like any tool it has its advantages and disadvantages. Having a knowledge of social media marketing basics can help new start-ups use these channels to improve the customer experience, employee experience, and… Read more »
“Social media marketing (SMM) refers to the process of gaining website traffic or attention through social media sites. SMM programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.” Everyone knows that SMM is the modern way to capture the attention of a large audience, but is it effective? Does it actually increase exposure?… Read more »
With the amalgamation of Social Media into general marketing strategies, ‘Being Social’ is no longer seen as an option but rather a requirement in the business world. The most trusted form of marketing has for decades been word of mouth and social media offers this on a number of platforms for businesses to readily engage. A study performed by McKinsey… Read more »
You’ve created your Facebook page, planned the series of tweets and have videos in production to be released on youtube. The social media realm is covered off in your marketing plan right? Not quite; sounds like you have the media part, but may need to regroup on the social aspect. That section may have been missing in your marketing plan… Read more »
Over the past couple of years, it is has been pretty clear that we have been witnessing some major shifts in the ways that businesses are operating. Digital and social media have come to play key roles in core marketing strategies for all businesses and corporations wishing to grow and maintain prosperity. In addition to this use of social media… Read more »
Ever see an ad on Facebook trying to sell you something? Sure you have. That for me, is Social Media Marketing. Companies utilizing Social Media platforms such a Facebook, Twitter, Youtube etc. to sell their product and or service, this is starting to become very common in the market place, because it works. Well, there are also Companies such as… Read more »
Organization Name: Trillium Gift of Life Network Industry: Public Health Contact: Leona Hollingsworth, Media Relations Advisor Web Reference: http://www.giftoflife.on.ca/en/, www.BeADonor.ca Description of how social media is used for business performance Awareness about organ donation over the past four months has spread with positive intensity and it all started with a video request from one very brave woman, Hélène Campbell. Campbell… Read more »
