Organization Name: Mountain Equipment Co-operative (MEC) Industry: Retail (Canadian consumers’ co-operative, selling outdoor equipment and clothing) Web References: MEC Website, MEC Facebook, MEC Twitter, MEC YouTube MEC Flickr, MEC google+, MEC Blog, social media explorer, Chron , social zoom factor Description: While MEC may prepare patrons for some wild offline adventures in remote locations, it first needs to reach customers online. Taking… Read more »
Organisation Name: It Cosmetics Web References: itcosmetics.com Industry: Health and Beauty Name of Contact: Jamie Kern Lima, Co-founder Web References: itcosmetics.com, qvc.com, tsc.ca, facebook.com, instagram.com, youtube.com, twitter.com Description of how social media is used for business performance Even though she is only in her 30s, Jamie Kern Lima is a rich woman. But it wasn’t always so. In 2008,… Read more »
Organization: Bethesda Softworks Industry: Entertainment (video games) Web References: https://twitter.com/BethesdaStudios Description of how social media is used for business performance Fallout is a series of post-apocalyptic role-playing games, created by Interplay Entertainment before it was acquired by Bethesda Softworks in 2007. Previous games in the series include Fallout 3 (2008), which won multiple awards including IGN’s Game of the Year… Read more »
Organization Name: The Co-operators Industry: Insurance Name of Contacts: Barb Stephens, Director of Communications and Leonard Sharman, Senior Advisor of Media Relations Web References: The Co-operators Website, The Co-operators Facebook Page, The Co-operators Twitter Site, The Co-operators YouTube Site, wiktionary, News Releases, Canada’s 50 Best Employer Description of how Social Media is used for Employee Engagement: Historically insurance companies may have been described… Read more »
Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »
Posted on March, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: The Future of Social Media Industry: Social Media Name of contact: varied (below) Web References: varied (below) The future of social media -for the next 15 minutes! There is no data on the future, only predictions, estimates and best guesses. We will benefit from remembering how the Danish philosopher… Read more »
Organization Name: Dollar Shave Club Industry: Online Retail (Monthly Subscriptions) Web References: Venture Beat, Entrepreneur, Fast Company, American Express, Huffington Post, Facebook, Twitter, Google+ The Dollar Shave Club began with Michael Dubin and Mark Levin venting to one another at a party. “My co-founder and I had always bristled at the price and experience of buying razors at the store, and we decided that… Read more »
Organisation Name: soleRebels Industry: Footwear manufacturing and distribution Name of contact if available: Bethlehem Tilahun Alemu, Founder, CEO and Managing Director About soleRebels: In 2004, Bethlehem Tilahun Alemu began a footwear company based upon the creativity and skills of local Ethiopian artisans using sustainable production materials and methods. SoleRebels artisans create hand-crafted footwear while earning three to five times more… Read more »
Organization: Royal Roads University Industry: Post-secondary education Contact: Catherine Riggins, Director, Branding, Marketing and Recruitment catherine.riggins@royalroads.ca Web references: Royal Roads University, Future View microsite, marketingmag.ca, Facebook, Twitter, Cossette A BOLD MOVE Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media. The Future View campaign,… Read more »
Organizations name: Drone Research Industry: Nonprofits Website: http://www.droneresearch.org/ Every time you hear the words “social media” I bet your connotation is “marketing”; and yes, I am going to focus on marketing today, but would like to change the usual scope and concentrate in nonprofits and their ways to market their services an recruit new audiences. In order to get a… Read more »
Organization: Toronto Star Industry: Daily newspaper, digital media outlet Contact: Taras Slawnych, visuals editor, tslawnych@thestar.ca Web references: Toronto Star, Toronto Star photos, Facebook, Twitter, YouTube Photo projects designed with social media in mind There’s little doubt that there’s a ‘cool factor’ to being a photojournalist. Movies such as The Bang Bang Club and Under Fire have dramatized the lives of… Read more »
Organization Name: Gerard Cosmetics Industry: Health & Beauty Name of Contact: Jennifer Gerard, President & CEO, Whitening Lightning and Gerard Cosmetics Web References: Gerard Cosmetics, Jaclyn Hill Description of How Social Media is Used for Business Performance: Founded in 2014, Gerard Cosmetics is a luxurious, accessible and endlessly chic beauty brand created in an effort to provide a solution to… Read more »
Organization name: New York Times Industry: News Web references: New York Times January 26, 2015; New York City and area prepare for heavy snowstorm to hit within hours. The storm is expected to shut down the city, and people are getting ready for a “snow day”. At this time, a great idea was developed by Matt Flegenheimer , a New… Read more »
Organization name: Icelandair Industry: Airline Web references: Icelandair, Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, annual report, Brilliant Online Marketing How social media is used for business performance: My wife has been captivated by Icelandair’s social media offerings lately. She regularly nudges me to peek at her laptop screen to check out an online marketing campaign or a clever tweet by… Read more »
Organization Name: McDonalds Industry: Fast food Web References: McDonalds Description of how social media is used for business performance: Back in 2012, McDonalds has launched a social media based campaign, named “Our food. Your questions”. The “Financial Post” cited McDonalds site saying “We’ll answer any questions about our food — even the tough ones — then post a personal reply… Read more »
Organization Name: Retail Equipment Incorporated Industry: Retail Specialty/Consumers Co-operative Name of contact if available: Jerry Stritzke, CEO Web references: REI From a Spark to a Flame Founded in 1938 by Lloyd and Mary Anderson, Retail Equipment Incorporated has grown into one of FORTUNE magazine’s “100 Best Companies to Work For” every year since 1998. Current CEO, Jerry Stritzke, attributes their success to these core… Read more »
ORGANIZATION NAME: Candybox Marketing INDUSTRY: Marketing & Communications NAME OF CONTACT: Darrell Keezer, President & CEO Throughout history humanity has always wanted to know the future. In a time when little changed over millennia, history looked for predictors, seers, prophets and guru’s. Today people not only want to know the future, they want to create it. Social Media “experts” are popping up all… Read more »
Industry: Social Media Web references: http://www.cnbc.com/id/102029041# When I was doing research on this week’s blog post someone in particular came to mind. As a Communications major, I was introduced to Marshal McLuhan and his work on media theory. His famously coined expression – ‘The Medium is the Message’ got me thinking about social media and its future. Perhaps we need… Read more »
Organization Name: Bruce Power Industry: Electricity Generation Web Reference: www.brucepower.com Contact: Dwight Irwin, Communications Specialist It’s been an epic year for social media marketing, and you’re probably wondering what the future holds for next year. What will 2015 bring in terms of new developments and trends in social media? With the rapid proliferation of mobile devices, and the explosion of… Read more »
Organization Name: BMW Industry: Automotive Contact name: Steven Althaus, BMW’s Global Director of Brand Management Web References: 2011 Social Media Marketing Industry Report Description of how social media is used for business performance What is the impact social media is having on marketing? Social media has transformed the way marketer’s market things to us. It’s as simple as remembering the… Read more »
Organization: St. Andrew’s College Industry: Education Contact: Nicolette Fleming, Communications Officer What’s trending in Aurora; the new St. Andrew’s College La Brier Arena. I have a son who lives for Hockey and he is in awe thinking about a school that has its own hockey arena. It’s not just a hockey arena, it’s a $13 Million state of the… Read more »
Title: Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics Organization Name: Lone Wolf Real Estate Technologies Industry: Online Real Estate Technology, Social Media Analytics Name of Contact: Shaun Harkley (Digital Marketing Coordinator) Who Are They? Lone Wolf is a software and technology firm that is based out of Cambridge, Ontario. At it’s founding in the mid 1980’s they… Read more »
ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the inclusion of all three movies, grossed over $742,000,000. “The Matrix … depicts a dystopian future in which reality as perceived by… Read more »
https://soundcloud.com/gangbusters504/gangbusters-rain-down-in Organization Name: World Vision Canada Industry: Charity Name of Contact: Paola Philip How does charity get done locally, regionally, nationally or internationally? Local charity is simpler to facilitate – many churches have feeding & clothing programs etc. What about large scale global issues, humanitarian crisis, Ebola outbreaks and the like? How do charities arrive within the crisis area within 24-48 hours? Deployment with… Read more »
Title: Whole Foods Market – Using Social Media To Influence The Supply Chain Organization Name: Whole Foods Market Industry: Food, Supermarket Name of Contact: John Mackey (Founder and CEO) Who Are They? Whole Foods Market is an American grocery retailer that specializes in providing natural and organic food options throughout their supermarket style stores. It currently has just shy of 400 stores located… Read more »
