Organization – Whirlpool Industry – Home appliances Contact – Brian Hancock, VP Supply Chain Whirlpool Corp. web references – Google, YouTube, Penske, Wikipedia Whirlpool Corporation is the world’s leading manufacturer (American) and marketer of home appliances, with annual sales of over $20 billion, employing more than 100,000 people. Whirlpool brands include Whirlpool, Maytag, KitchenAid, Jenn-Air, Inglis, Amana, Brastemp, and other major brands. Today, social media… Read more »
Organization Name: C&S Wholesale Grocers Industry: Food and Beverage CEO: Richard B Cohen Web references: C&S, FaceBook, Twitter, Wikipedia About C&S Wholesale Grocers C&S was founded in 1918 by Israel Cohen and Abraham Siegel and began as a small grocery distribution center stocking 1,200 products. They now have more than 95,000 products from 50 warehouses to distribute to supermarkets and… Read more »
Organization Name: Cineplex Entertainment Industry: Entertainment Description: Cineplex Entertainment Inc is one of Canada’s leading entertainment companies, that operates from coast-to-coast, and is one of Canada’s most modern and fully digitized motion picture theatre circuits in the world. It’s services not only includes theatrical exhibition, but operates a number of businesses including food services, gaming, alternative programming, Cineplex Media, Cineplex… Read more »
Industry: Electrical Contact: Rob Fisher, Vice President of Marketing, Madison Electric Products References: The Brand Establishment myMadison blog Twitter YouTube LinkedIn tED Magazine (The Electric Distributor Magazine) Brad Huff Post Simply Measured Blog The challenge What began as a rebranding exercise turned into one of the most successful new product innovation programs that has garnered more than 400 suggestions, 7… Read more »
Title: Pharma’s Opportunity for Innovative Product Design: Social Media Industry: Pharmaceuticals Name of Contacts: Peter Carr; PhD, Dept of Management Sciences, University of Waterloo, Ray Chepesiuk; Commissioner of the Pharmaceutical Advertising Advisory Board Web References: Wikepedia, Eye for Pharma, UCB, YouTube, MyHealthTeams, CMS Wire, Bloomberg Business , mPedrigree Network, Social Media for Business Performance, Facebook, The pharmaceutical industry has an opportunity for innovative product design during this exciting digital… Read more »
Organization name: GoPro Industry: Consumer photography & videography Contact name: Nick Woodman – CEO/Founder, Adam Dornbusch – Senior Director of Content Distribution, Andrew Shipp – Social Media Manager Web references: Wikipedia, INQUISITR , NY Daily News, YouTube, Fast Company , Simply Measured , Small Business Trends About GoPro An American manufacturer of action cameras used in extreme action videography, this San Francisco based company was founded in 2002 by Nick Woodman (formerly Woodman… Read more »
Company Name: GoPro Industry: Action Cameras Web references: Twitter, YouTube, Facebook, Instagram, Shorty Awards, Econsultancy, Wikipedia, INC GoPro is a household name in the camera industry. It has grown from founder Nick Woodman’s desire to capture quality pictures him surfing to an international company that boosts revenue of $985.73 million in 2013. The success of this brand has stemmed from people’s desire to share their adventures… Read more »
Industry: AV Industry Contact: Gary Kayye, founder, rAVe Publications, teaches New Media Technologies and Its Impact on the Future of Advertising, Marketing and PR and the Branding of Me at the University of North Carolina Web references: UNC School of Media and Journalism, rAVepubs, Twitter, rAVe Social Media Blueprint, We Are Social, 100 Customer Service Statistics You Need to Know, YouTube Few marketing tools… Read more »
Organization name: Starbucks Industry: Coffee Company The way an organization communicates and interacts with their customers is a very delicate process, especially in this day in age with social media. Word is now spreading quicker than ever and one little mistake can ruin a whole organizations reputation. If the risk is so great, why are companies communicating with their customers… Read more »
Search for Genuine and Authentic Remains Elusive Exploring the Connection Between Social Media and the Consumer Organization Name: Lincoln Motors, Red Truck Beer Company Industry: Automotive, Microbrewery Web references: Lincoln Motor Co – YouTube, Anne C. Graham, Red Truck Beer Company, Facebook, CarandDriver.com, Autonews.com, Twitter.com, bcmag.ca, 6smarketing.com, marketwatch.com, bloomberg.com, bustle.com, huffingtonpost.com, news1130.com Today’s successful business plan includes the important staple of social media. But there… Read more »
Title of Post: A New Frontier: Customer Engagement in the Pharmaceutical Industry Industry: Pharmaceuticals Web References: Wikepedia, Health Canada, Pharmaceutical Advertising Advisory Board,Youtube,Twitter, Boehringer Ingelheim ,Olgilvy Healthworld, Sound Cloud Galderma, Instagram It may seem like an oxymoron to include customer engagement and strategic business management in the same sentence to achieve a united goal, and in no other sector may this seem more apparent… Read more »
Title of Post: Let there be shoes – How Zappos is changing the social media game with employee involvement Organization: Zappos.com Industry: Online retail CEO: Tony Hsieh Web references: Zappos, Social Media Examiner, simply-communicate, Twitter, Youtube, Instagram When it comes to employee engagement, Zappos is doing it right! Consistently topping the leader boards with employee retention their practices are often… Read more »
Title of Post: Hyatt gets Social Media right by making it Personal Organization: Hyatt.com Industry: Hospitality Web References: Hyatt Thrive, Harvard Business Review, Gallup, Wikepedia, Triplepundit, The Gallup organization reported that in 2014 over 68% of US employees toil day in and day out unengaged and/or actively disengaged in their workplace. That’s part of the modern world you yawn; but that could… Read more »
Organization Name: Toronto Police Services (TPS) Industry: Law Enforcement Name of contact: Meaghan Gray, Social Media Relations Officer Web references: Website Social Media Contacts Wikipedia, Facebook Twitter YouTube Channel and hundreds of other web resources. In July, 2011 Toronto Police Services was one of the first law enforcement agencies to officially use social media with select staff receiving social media training. At their launch there were… Read more »
Companies: The Tonight Show Star vs. Real Madrid Club de Fútbol Star Industries: Acting (Comedy) vs. Sports (Football/Soccer) President & CEO’s: Jimmy Fallon (Actor) vs. Cristiano Ronaldo (Footballer) Jimmy Fallon vs. Cristiano Ronaldo Why Jimmy Fallon & Cristiano Ronaldo you ask? Well, I love to laugh and the first person that… Read more »
Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »
Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »
Organisation Name: Oreo Industry: Food Oreo over the past few years has dominated the social media marketing field with a variety of different campaigns. I will be highlighting a few of them to better understand the use of Social Media Marketing. As highlighted below you will see how innovative Oreo has been but also that the techniques used are… Read more »
Organisation Name: BrightLane Web References: brightlane.ca Industry: Office Space Rental Agency Names of Contacts: George Horhota, President & C.E.O. and Tawny Dhaliwal, Community Manager Web References: Twitter, Facebook,LinkedIn, Instagram, Pinterest Description of how social media is used for business performance When I arrive at BrightLane, Community Manager Tawny Dhaliwal is rushing around, making last minute preparations and ushering people… Read more »
Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »
Organization: Food Banks Canada Industry: Not-for-profit (Canada) Name of contact: Katharine Schmidt, Executive Director Web references: Food Banks Canada, Capacity Canada, Facebook, Twitter, Dr. Sylvain Charlebois, “Introduction to Supply Chain Management” (Dr. Harvi Millar) It can happen to anyone at any time – a life circumstance interrupts your plans and you need help. A lost job. A broken… Read more »
Organisation Name: AVID Technology Web References: avid.com Industry: Audio/Video Name of Contacts: Louis Hernandez Jr., C.E.O. and Keith Gerrard, Senior CP Video Beta Coordinator Web References: avid.com, Twitter, Facebook, YouTube, LinkedIn, AVID Communities, YouTube Description of how social media is used for business performance Television editor Mike Stewart was frustrated. He was editing the episode of a television series and had run into a… Read more »
Organization Name: Kik Interactive Inc. Industry: Mobile Messaging App Name of Contacts: Heather Galt, Head of Marketing and Privacy and Paul Gray, Director, Platform Services Web References: Kik Website, Kik LinkedIn, PromotedChats LinkedIn, Kik Twitter, Kik Facebook, Kik blog, NBC article, bot article, CTV clip, 570 News, Wikipedia, Sound Cloud, Funny Or Die, Description: “Kik Me” – This may have been… Read more »
Title of Post: Are you #UpForWhatever with Bud Light? Company: Anheuser-Busch: Bud Light Industry: Alcoholic Beverages/Beer Bud Light Vice President: Alex Lambrecht Web references: UpForWhatever; Chicago Tribune; Anheuser-Busch; Forbes; MixCloud; AdWeek; EventMarketer; Whatever, USA; TheFutureCast; BusinessInsider The Reinvention of Bud Light With diminishing sales and an aging target market, Bud Light knew that they needed to do something unique to engage Bud Light drinkers of today. In a bold… Read more »
Organization name: Burton Snowboards Web references: Burton Snowboards, Facebook, Instagram, Twitter, YouTube, Snowboarder Magazine, Ignite Social Media, Anvil Media, David Dawson Brooks Industry: sports equipment and apparel Name of contact, if available: Mike Rees, CEO Chomping at the big 4-0, Burton Snowboards is a powerhouse in the boarding industry. In the company’s first years, starting in 1977, founder Jake Burton… Read more »
