Tag Archives: wine

Organizations are always looking for new and innovative ways to reach out to consumers and drive loyalty. Social media is used for a lot of different things when it comes to business, from receiving customer feedback to advertising new products. Recently, companies have started to involve their customers in a very crucial part of their business, the product development and design of their products. Some companies are using social media platforms for the company’s advantage in order to enhance the development of the next great product, while making customers feel valued by listening to their opinions and ideas. In 2013, Tesco, a British multinational grocery and general merchandise retailer decided to do something different. This organization had an amazing initiative to get their whole social media following involved in the process of creating a new wine, mainly through Facebook.

Jackson-Triggs’ Full-bodied Social Media Campaign

Bettycoop   June 10, 2015

Organization name: Jackson-Triggs Winery   Industry: Winemaking and Entertainment Name of Contacts: Michelle Saba, Public Relations of Constellation Brands; Candis Scammell, Direct to Consumer and Wine Club Specialist, Jackson-Triggs Web references: www.jacksontriggs.com, www.constellationbrands.com. www.facebook.com/Jacksontriggs, www.pinterest.com/jacksontriggs, www.youtube.com, www.greatestatesniagara.com   Canadians Don Triggs and Allan Jackson had been in the wine and beer industry since the 1960s when they were both employed by… Read more »

From Vine to Bottle – La Crema Ventures Into Crowdsourcing

lfodor   February 15, 2015
la crema wine

Organization Name:  La Crema Winery Industry:  Wine Name of contact if available:  Mark Gordon, Senior Digital Communications Manager, Jackson Family Wines Web references:  La Crema, Amarillo Globe News, The Press Democrat , La Crema Virtual Vintner Sweepstakes Description of how social media is used for business performance: Do you dream of becoming a winemaker? If you have always wanted to make your… Read more »