About Wholesome Culture The brand was founded almost a year ago and has been making waves since then with its message of living life in balanced harmony with nature. Wholesome culture is a fashion brand that is aimed at people who live a plant-based lifestyle. Their mission is to make cruelty-free clothing while encouraging the adoption of vegan lifestyle to help environment and save the animals. As written on their website, At Wholesome Culture, we want make sure our clothing is made in condition where people are safe and well-treated. Most of the clothing we use is made in Worldwide Responsible Accredited Production (WRAP) certified factories.