Tag Archives: Westjet
Westjet is a proudly Western Canada company, founded in 1996 by Clive Beddoe and his team. What “started with 220 employees (a.k.a. WestJetters), three Boeing 737 aircraft and five destinations in Western Canada has grown into more than 120 aircraft flying throughout a network of more than 90 destinations in Canada, USA, Mexico, the Caribbean, Central America and Europe. Sure, it’s our aircraft that will take you to your destination, but it is WestJet’s caring owners and award-winning corporate culture that sets us apart from the other airlines.” The company has been an absolute trendsetter in its use of social media to blur the lines between the company, its employees (also known as “owners”) and the customers. They have created the “Westjetters”. This passion and identification as a westjetter has given rise to the culture of sharing on all social media. Using twitter, facebook, youtube and instagram customers, corporate and even employees are sharing (and encouraged to do so!).
Bomb Threats, An Airline and Social Media
Organization: WestJet Airlines Industry: Aviation Contact:Vice-President, Communications and Community Relations Richard Bartrem Resources: Twitter, WestJet Website, Facebook, YouTube Wikipedia What does an airline do when they receive 5 hoax bomb threats over a 4 day period? If you’re WestJet you engage your customers on social media. Historically when it comes to bomb threats and aviation, traditional media is cautious with information that is released… Read more »
Come Tweet With Me
Organization name: WestJet Industry: transportation/commercial airline Web references: westjet.com, Facebook, Twitter, Instagram, LinkedIn, YouTube, Canadian Marketing Association, Ivey Business School, Western University, Silverman Research, Tactics Magazine, Canadian Business Award winning and relevant, with an ever-climbing fan base: that’s the WestJet social media program. WestJet espouses its dedication to a strong presence on Facebook and Twitter (and Instagram and LinkedIn), but it doesn’t stop there. Its YouTube channel is on the… Read more »
Up, up and away – Westjet
Organization Name: Westjet Industry: Commercial Airline Name of contact if available: N/A Web references: Westjet Description of how social media is used for business performance Have you ever just settled nicely into your seat on the aircraft, ready for a relaxing five hour flight to Vancouver, when the adorable child in the seat behind you decided to use… Read more »