Facebook on Suicide Watch
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Data collection and artificial intelligence can be very disconcerting to social media users. Regardless of how consumers feel about the common availability of their personal information, it is often unavoidable when one chooses to participate in online activity. There are many well-know negative impacts of the publication of personal information; however, there is an almost endless list of positives available to consumers when their information is made available to technology. Google’s ability to reroute drivers proactively in the case of an upcoming incident helps drivers get from A to B as quickly as possible. how does it work? It relies on Google’s ability to monitor the location, speed, and direction of travel of almost all drivers, anywhere in North America, by tracking drivers’ cell phones in a passive, undetectable manor. This is a great example of how personal information being made public, and it’s combination with powerful artificial intelligence software networks, can provide major benefits to those who can tolerate the risk.
We live in world where Instagram marketing is more alive than ever! More and more A, B,C List celebrities are promoting and trying to sell products such as Detox teas and so on. We don’t know if these celebrities are being paid for these products, and usually when a celebrity is being paid to use their platform to promote a product, they’re supposed to tag the post #ad or #spon in some way indicate that a transaction has taken place
There is no better feeling than having your skin hydrated, cared for and clean while using products that support a value, cause or lifestyle you align yourself with – organic, natural, environmentally friendly, cruelty-free, ethically responsible, or all of the above.
Organization Name: McDonalds Industry: Fast Food Name of Contact: N/A Web Reference: Forbes, Mashable YouTube, SourceFed Youtube, MEMES, Jona SoundCloud, Social Media and Business Performance McDonalds Corp. serves 68 million customers on a daily basis in 119 countries. The fast food giant is known for its Happy Meals, Big Mac’s and various breakfast options. Reaching out to customers via internet… Read more »
Organization Name: Domino’s Pizza Industry: Food Chain, Fast Food Web References: Domino’s Pizza Channel, USA Today, CNBC, CNN, Forbes, The Washington Post, Domino’s Pizza AnyWare How Social Media Places Your Order Quick, think of your favourite pizza place! We rounded up 3 major players at my last staff meeting when ordering our supper: Pizza Hut – Famous for stuff crust pizza. Domino’s Pizza – Attractively priced… Read more »
Organization Name: Oreo (The Kraft Heinz Company) Industry: Biscuits & Snacks Web references: Oreo, Business Today, Forbes, China Business Review Social Media & Business Performance OREO has always involved its customers with product development. In fact, it’s in their DNA! That’s how the product has expanded into the international baked goods market, with continued YOY (Year-over-Year) growth. Customer engagement with… Read more »
Taking the Pain Out of Product Development Organization Name: Ready2Grow Consulting Industry: Business Consulting Founder/Owner: Lois Raats Web references: Ready2Grow, FastCompany.com, Freedictionary.com, John Dragoon, Forbes.com, FastCoCreate.com, THINK BACK What is your earliest memory? Now really, really think back. It’s tough because today we’re all very focused on thinking about the future, what’s to come that we forget even what’s in front… Read more »
Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »
Title: Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics Organization Name: Lone Wolf Real Estate Technologies Industry: Online Real Estate Technology, Social Media Analytics Name of Contact: Shaun Harkley (Digital Marketing Coordinator) Who Are They? Lone Wolf is a software and technology firm that is based out of Cambridge, Ontario. At it’s founding in the mid 1980’s they… Read more »
Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement and social media, are no different. The Tangerine website features a link to their Forward Thinking blog which can be… Read more »