Engaging customers on the heals of scandal.

Lisa Taylor October 14, 2015

Organization Name: Volkswagen Industry: Automotive Contact: None Web References: Forbes 10 Tips for Reputation and Crisis Management, VW Scandal increases social media following, VW Plans improved customer engagement, As the VW Scandal deepens…, You Tube Volkswagen USA, Facebook Volkswagen USA, Forum – Volkswagen Owners Club – What comes next, Volksworld, University of WV discovers emissions problems In the wake of… Read more »

IDEAL Brake Parts – Breaking The Automotive Industry Status Quo

jeffdbaldwin October 20, 2014

Title: IDEAL Brake Parts – Breaking The Automotive Industry Status Quo Organization Name: IDEAL Brake Parts Industry: Automotive Parts Name of Contact: Jason Janssen (General Manager) Who Are They? IDEAL Brake Parts Inc. is a relatively new automotive parts company located in Guelph, Ontario. It was founded only a few years ago as there became a growing demand for auto parts made entirely… Read more »