Tag Archives: VML

Colgate Smiles campaign – using Social Media to measure brand commitment

Julie Kalbfleisch   March 5, 2012

Company Name – Colgate Web Reference – www.colgatesmiles.com Colgate in partnership with VML created the Colgate Smiles campaign in an effort to determine the connection the public made between a bright and beautiful smile and the Colgate brand. Through Brand Monitoring, points of connection to the Colgate Smiles campaign were revealed and this allowed Colgate to refocus their overall brand… Read more »