This blog post looks at whole enterprise social media – aka social media integrated throughout the entirety of an organization. I couldn’t think of anyone else than award-winning beauty blogger cross-cultural, cross-platform star: the 34-year-old is a millennial who instinctively knows what kind of content works on every platform, Huda Kattan. Huda Beauty is very similar to established brands such as Urban Decay and Anastasia Beverly Hills – in the sense that they all found popularity on social media. The makeup guru, who pretty much created the definition of a beauty influencer, has been on the scene since the start of her YouTube channel in 2007. It takes about two seconds of watching Huda Kattan on YouTube to understand her appeal — and watch how the beauty blogger-turned-YouTube turned Instagram star leveraged her influencer status to become one of today’s biggest online beauty sensations. #EmpireInTheMaking
Modern Marketing has been a staple of doing business since the second world war. As social media has evolved, businesses have had to evolve with it to better market themselves. But what if your business is social media? Does that change your marketing plan? How can a social company thrive in the vast online marketplace? Maz Dela Cerna hails from Brisbane, Australia and is the founder of thefitnessfreedomflow.com. She is a blogger, vlogger, social media expert, and the face of her brand. She has created a social following through her personal progress in weight loss, health, travel and lifestyle. Maz has turned a passion for health and wellbeing, along with her passion for travel, into a successful online brand. She writes from the heart and puts her experiences out there with a genuine interest in helping others. It is obvious in her communications with her followers and her ever growing online presence.
Organization Name: Gerard Cosmetics Industry: Health & Beauty Name of Contact: Jennifer Gerard, President & CEO, Whitening Lightning and Gerard Cosmetics Web References: Gerard Cosmetics, Jaclyn Hill Description of How Social Media is Used for Business Performance: Founded in 2014, Gerard Cosmetics is a luxurious, accessible and endlessly chic beauty brand created in an effort to provide a solution to… Read more »