J. Darius Bikoff was brilliant. He was a random guy in New York City, who enjoyed being active and one day combining water and some vitamic C gave him what would turn out to be a brilliant idea, Vitamin Water! Vitamin water is now sold under the glacéau vitaminwater® mostly known as Vitamin Water. It is sold in over 20 countries and new products and flavours are developed often.

You probably already had one of these Glacéau bottled Vitamin Water, whether their most popular flavor ‘XXX’ or maybe the black cherry-lime flavor. Did you know that the black cherry-lime flavor was developed through social media? Vitamin Water was created by J. Darius Bikoff in 1996 in New York City (USA). While on his way to a yoga class, Bikoff wanted a beverage to hydrate himself and rise his energy level… then he came up with the idea to create this energy drink.