Tag Archives: viral

I’m a Halitophobic – Orabrush Goes National Using Social Media.

Forrester Hinds   November 5, 2015

Organisation name: Orabrush Website: https://www.orabrush.com/home/# Industry: Tongue cleaning brushes. Over 90% of bad breath can be fixed, defining the problem and providing a solution. After investing $40,000 into a television infomercial that drove negligible sales, having consumers walk passed the Orabrush on store shelves without so much as a second glance, and having hygiene companies turn down an offer of… Read more »

McDonald’s is a #McFail When it Comes To #McDStories

Cristina Avila   February 7, 2015

Organization Name: Mc Donald’s Industry: Food Service Name of Contact: Rick Wion, (Former) Director of Social Media, McDonald’s Corporation Web References: McDonald’s Twitter, Business Insider, Forbes Magazine, The Next Web and PR Daily Description of How Social Media is Used for Business Performance: In January 2012, McDonald’s deployed a series of YouTube videos drawing attention to the company’s freshness guarantee…. Read more »