Santa Flies WestJet to Grant Real-time Christmas Wishes

DanielleB November 11, 2015

Title of Post: Santa Flies WestJet to Grant Real-time Christmas Wishes Organization Name: WestJet Industry: Airline Web references: CBC.ca, The WestJet blog, Shorty Awards, Globacore Description So often I hear people say “We want to make a viral video,” but a viral video cannot just be created. A video becomes viral, and for that to happen, you must first create something… Read more »

What Makes a Video Go Viral?

John Andrade November 20, 2013

With so much money spent in communication, organizations are looking for ways to make their investment pay off. Lean advertising is an appealing concept but achieving it is easier said than done. Do-it-yourself online videos could cost less to produce but only 3% of YouTube videos are watched more than 25,000 times. Hence, how could a company replicate a success story… Read more »