Tag Archives: viral video

In our age of digital marketing where there are so many social media options to choose from, one community library is finding success through their development and use of videos. In addition to using Snapchat, Twitter, LinkedIn and Instagram, the Pickering Public Library is including short, in-house created videos in their Facebook Page, YouTube channel and website to communicate upcoming events, new programs and services, fun facts and promote client engagement. These videos have become quite popular in their community and beyond. Donna Moritz of Social Media Examiner attributes the rise in popularity of short video social media content to how “snackable” they are, as a quick visual method that grabs our attention, “Short videos suit our busy lives, brief attention spans and the need to consume content easily and quickly. Because fans are consuming content via their mobile devices while they’re on the go, the shorter the content is, the better.”
I’m a Halitophobic – Orabrush Goes National Using Social Media.
Organisation name: Orabrush Website: https://www.orabrush.com/home/# Industry: Tongue cleaning brushes. Over 90% of bad breath can be fixed, defining the problem and providing a solution. After investing $40,000 into a television infomercial that drove negligible sales, having consumers walk passed the Orabrush on store shelves without so much as a second glance, and having hygiene companies turn down an offer of… Read more »
The Ice Bucket Challenge Pours the Cold Truth on the Power of Social Media

Organization Name: ALS Association Name of Contacts: The ALS Association: @alsassociation Industry: Non-Profit Charity Organization Web references: The ALS Ice Bucket Challenge What is the ALS Association: Founded in 1985, the ALS Association is a non-profit organization established to fight the Lou Gehrig’s disease. Through their Transitional Research Advancing Therapies for ALS, also known as the TREAT ALS program, the ALS… Read more »