Tag Archives: viral marketing

Santa Flies WestJet to Grant Real-time Christmas Wishes

DanielleB   November 11, 2015

Title of Post: Santa Flies WestJet to Grant Real-time Christmas Wishes Organization Name: WestJet Industry: Airline Web references: CBC.ca, The WestJet blog, Shorty Awards, Globacore Description So often I hear people say “We want to make a viral video,” but a viral video cannot just be created. A video becomes viral, and for that to happen, you must first create something… Read more »

The Ice Bucket Challenge Pours the Cold Truth on the Power of Social Media

michaelaris   March 9, 2015
alsa_logo

Organization Name:  ALS Association Name of Contacts: The ALS Association: @alsassociation Industry: Non-Profit Charity Organization Web references: The ALS Ice Bucket Challenge What is the ALS Association: Founded in 1985, the ALS Association is a non-profit organization established to fight the Lou Gehrig’s disease. Through their Transitional Research Advancing Therapies for ALS, also known as the TREAT ALS program, the ALS… Read more »

Viral marketing with KitKat

Debra L. Beck   March 9, 2015
KitKat bench

Organization name: Nestle S.A. Industry: Food and Beverage   The Bench as Traditional Advertising The KitKat bench is a great piece of creative advertising. It seems to appear on every list of the best bench ads. In this video listing 25 Incredibly Creative Bench Ads, it falls at #3, bested only by a moving Melbourne Citymission bench on child homelessness… Read more »