Tag Archives: video games

Blizzard Entertainment: Great Games, Better Customer Engagement

bmfwong   October 13, 2015

Organization Name: Blizzard Entertainment Industry: Video Games Web Reference: Blizzard Entertainment, BlizzCon, Starcraft 2, Wikipedia, , Facebook, Team Liquid, Twitter Background Blizzard Entertainment is an American video game developer and publisher founded February 8, 1991. The company has produced multiple successful video games with their three main franchises: Warcraft, Starcraft, and Diablo. All of their franchises have spawned award winning  titles to astounding financial success. Their games… Read more »

Nintendo’s Social Media Hits and Misses

David_Pearson   October 12, 2015

Company: Nintendo Industry: Video Games Web References: Nintendo, Twitter, Facebook, Company History Nintendo is a multinational company with Japanese roots that was founded in 1889. In their first 67 years Nintendo was primarily a playing card company. Nintendo has also experimented with toy making, a TV network, a food company and even operating a chain of Japanese Love Hotels. What… Read more »

Please Stand By for Launch: Bethesda Announces Fallout 4 using Twitter

Michelle   June 5, 2015

Organization: Bethesda Softworks Industry: Entertainment (video games) Web References: https://twitter.com/BethesdaStudios Description of how social media is used for business performance Fallout is a series of post-apocalyptic role-playing games, created by Interplay Entertainment before it was acquired by Bethesda Softworks in 2007. Previous games in the series include Fallout 3 (2008), which won multiple awards including IGN’s Game of the Year… Read more »