It is safe to say that social media is one of the most talked about topics currently in the world and it doesn’t look to be fizzling out anytime soon. Social media platforms have gone from a place to connect with friends and family, to a regular social tool for organizations to utilize and maximize the many properties and capabilities it holds. Technology is advancing at an astonishing rate, and there is no telling what a social media platform will look like or what the functionality of it will be in the future. For an organization like Metroland Media, they are already behind in terms of implementing any kind of social media, so if they do choose to move forward with it, it’s possible for them to enter the social media world at a very different and confusing time. The real question is, will they?