Tag Archives: Twitter Campaign

On Sept 22 my trip to The Toronto Premium Outlets in Halton Hills included a surprise lunch! That day Halton Region hosted an event promoting local agricultural and retail businesses. Grilled cheese, pumpkin soup and pumpkin brittle were amongst the tasty offerings. Next to the complimentary samples there was a “selfie spot” sign for the Pumpkins to Pastries Trail, also known as #p2ptrail which caught my attention. Selfie photos taken at any of the 37 Trail locations (featured on the Halton Region website) and posted on social media with tag #p2ptrail were entered into weekly contests. Gift basket prizes from local vendors have been awarded to the contest winners. This program ran from Sept 12 through to Oct 31, 2016.

Tim Hortons Camp Day Uses Social Media to Engage Customers

Carrie   June 4, 2013

On Wednesday June 5th Tim Hortons and the Tim Horton Children’s Foundation teamed up to launch a nationwide effort to raise money to send kids to camps across Canada. The fundraising effort is based out of Tim Hortons stores. Social media was utilized heavily in 2012 with some great results and again is being used in 2013 to build up… Read more »

Taco Bell Launches Doritos Locos Tacos Using Integrated Social Media Campaign

corrieabird   October 19, 2012

Taco Bell partnered with Doritos to launch a new product Doritos Locos Tacos – a hard shelled taco made of Nacho Cheese Doritos Chips. Taco Bell determined that “80-90% of Taco Bell-related conversations were taking place on Twitter” they used this information to plan and develop their pre-launch campaign.  In February 2012 the Taco Bell pre-launch Twitter campaign began.  The pre-launch… Read more »