Transmedia Storytelling and Lessons for Business Performance
Michelle
July 15, 2015
Organization: Emma Approved /Pemberly Digital References: Emma Approved on: Tumblr, Twitter, Instagram, Pinterest, Youtube, Facebook, Website Emma Approved – at first glance, “Emma Approved” is a lifestyle coach and matchmaker. Look again, and it’s a transmedia adaptation of Jane Austen’s Emma. Transmedia storytelling “represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose… Read more »