Tag Archives: tracking
Marriott International is a successful global Hotel Industry that has over 5000 hotels around the world. Just in the United States there are over 1000 different Marriott locations. With so many locations and customers, Marriott is always being talked about so they started tracking the conversations. Marriott uses social media for business performance in many ways. One major way Marriott uses social media for business performance is by software programs the track online activity. A software program that has been beneficial for Marriott is called HYP3R, a geo-social marketing platform.
Quantifying the qualitative: Delving into the world of social media metrics
Social media content developers and strategists are often tasked with the seemingly ambiguous task of increasing brand awareness. While ambiguous, this task is not impossible, and many large firms rely on in-house metrics tracking to determine their success. Smaller businesses typically turn to social media companies to manage their strategy and analytics. When determining which metrics are worth tracking, it’s imperative to have a clear business goal or objective. Call it the observer effect – you don’t know what you’re going to get until you measure it.
GE embraces social media for supply chain management and business process improvement
To optimize your supply chain management, no doubt you have invested heavily in information technologies over the past decades. By now, you probably have an exact picture of your inventory, can track components, can follow your product through each stage of production and are aware of incoming orders. Since in all likelihood your competitors are also running similar programs, what… Read more »
BLENDTEC STIRS UP INTEREST USING SOCIAL MEDIA AND MEASURES IT
Organization Name: Blendtec Industry: Manufacturer of Blenders Web references: http://socialmediatoday.com/heidisendible/357931/social-media-success-stories-blendtec Description of how social media is used for business performance: If you want people to notice you, you need to do something completely unexpected. With a little bit of creativity and out of the box thinking, companies like Blendtec have been able to reach millions and create buzz about… Read more »