Organization: Forbes Motors Industry: Automotive (Retail Sector) Name of contact: Leigh Forbes, Online Marketing Coordinator Web references: Forbes Automotive Family, Facebook, Dealer Marketing, Automotive Digital Marketing, Mobile Marketer People use social media to express themselves and share the things they love. So, if it’s true that people identify their cars as reflections on important life events, then it’s… Read more »
Title: IDEAL Brake Parts – Breaking The Automotive Industry Status Quo Organization Name: IDEAL Brake Parts Industry: Automotive Parts Name of Contact: Jason Janssen (General Manager) Who Are They? IDEAL Brake Parts Inc. is a relatively new automotive parts company located in Guelph, Ontario. It was founded only a few years ago as there became a growing demand for auto parts made entirely… Read more »
Company: Toyota Industry: Automotive Description: Toyota is a Japanese motor vehicle production and sales company with its Head Office in Toyota City, Japan. Founded in 1937, the company is guided by Kaizen, a Japanese principle that entails making continual small improvements to business processes, which possibly has contributed to its wholehearted adoption of social media. If you happen to have… Read more »
“The automotive community agrees that in a global industry one issue affects all and there is no competitive advantage in letting competitors have risk in their supply chain.” Risks One very serious drawback for car manufacturers today is RISK! As multinational companies become more globalized their supply chains become spread thorough out the world, and their exposure to problems… Read more »
