AOL, TOMS Use Social Media Analytics For “One Day Without Shoes” Campaign

akarim November 4, 2014

Images courtesy Simply Measured. Company: AOL Inc. Industry: Media, Technology Contact: Tim Armstrong, Chairman and CEO, AOL Matthew Knell, Social Media Director, AOL Description: AOL is a multinational mass media corporation based in New York City. Founded in 1985, the company has grown to focus primarily on the acquisition and distribution of digital content, products and services. A message about… Read more »

A Campaign Made to Measure

obmolap March 12, 2013

Likes, tweets, followers, fans or friends; no matter the forum, cultivating and engaging your social media audience can be a daunting task. Starting a conversation with customers and generating valuable content is no small feat, as simple as it sounds. There must be an easier way, right?? TOMS Shoes and AOL certainly made it look easy. To kick off their… Read more »