Tag Archives: Tim Hortons

A powerful component of social media from a business perspective is the ability to listen to what consumers are saying. Social listening technologies are available to track conversations around specific phrases, words or brands. As a result, companies are able to identifying new opportunities that may not have been on their radar, and many are responding with innovative product development or design. Twenty-five years ago, it would have been costly and time consuming to gather focus groups in order to gain feedback. But today, this valuable market information can be gathered in a matter of minutes—assuming of course that people are in fact talking about your brand. The food industry is a specific sector where product development is critical to success. There are a number of reasons why this specific industry is constantly creating new products or innovating existing ones. I chatted with my colleague, Karen Proper, who is a technical manager in the product and process development department at NSF International to gain more insight on this topic. Karen and her team work with clients in the food and beverage industry to help bring a product concept to life, overcome production challenges or to innovate an existing one. When asked why product development is so integral to business, especially in the food industry, Karen replied, “Product development keeps companies competitive in the marketplace, compliant to regulations, able to react to ingredient and manufacturing process changes, and also responsive to trends and consumer demands—all of which are critical to success in the food industry today.”

Text Like a Canadian: How Tim Hortons Used Social Media to Promote its “Ehmojis”

Bettycoop   July 8, 2015
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Organization Name: Tim Hortons         Industry: Restaurant/Coffee Name of Contact: Peter Nowlan, CMO, Tim Hortons Web References: Tim Hortons, internetslang, Swyftmedia, Emarketer, The Gathering, MakeSnaps, iTunes, Youtube, Facebook, Twitter, National Post   Are emojis the new internet slang? According to Swyft Media, 6 billion emoticons or emoji stickers are sent every day via mobile messaging apps worldwide…. Read more »

Social Media and Customer Engagement: Tim Hortons and the Smile Cookie program

tinageisel   February 5, 2015

Organization Name: Tim Hortons Inc. Industry: Canada’s largest quick service restaurant chain; known for its coffee & doughnuts. Name of contact if available: Marc Caira, President & Chief Executive Officer Who Are They? Tim Hortons is a Canadian multinational fast casual restaurant known for its coffee and doughnuts. Aside from its coffee, tea, hot chocolate, and doughnuts, Tim Hortons menu now… Read more »

Forget Mayday – Tim Hortons is on Defcon 4

alexis klein   January 29, 2015

Organization Name: Tim Hortons Industry: Restaurants Name of contact if available: Michelle Robichaud, ‎Lead, Public Relations at Tim Hortons Canada Web references: www.timhortons.com The word disaster is a noun which is pronounced dəˈzastər. The date is January 29th, 2015 and the time is 10:00 p.m.  My prediction is that within the next 48 hours, the senior executives at Tim Hortons… Read more »

Donuts in the Twenty-First Century

Rosanna_D   October 21, 2014

Organization Name: Tim Hortons Industry: Food & Beverage  Web references: Tim Hortons Donuts were invented in the 19th century and are still being made today the same way they were made back then using  simple ingredients like flour, sugar, salt and yeast. New ingredients and flavours were added over time to make donuts even more delicious with fruit and custard… Read more »

Tim Hortons “Brings It Back”

jmelich   October 17, 2014

Company Name: Tim Horton’s Industry: Coffee,  Fast food Company Contact: Paul D. House and Marc Caira Description of how social media is used in business performance: Tim Horton’s coffee was founded in 1964 by legend hockey player Tim Horton.  Tim Horton’s has been serving fresh coffee for over 50 years a multinational fast casual restaurant known for its coffee, specialty coffees,… Read more »

Tim Hortons Camp Day Uses Social Media to Engage Customers

Carrie   June 4, 2013

On Wednesday June 5th Tim Hortons and the Tim Horton Children’s Foundation teamed up to launch a nationwide effort to raise money to send kids to camps across Canada. The fundraising effort is based out of Tim Hortons stores. Social media was utilized heavily in 2012 with some great results and again is being used in 2013 to build up… Read more »

Tim Hortons Asks Customers to Chill

Terrah   June 4, 2013

  Companies can manage their brand messages and steer online conversations in the right direction, but the reality is that social media puts customers in the driver’s seat.  Sites such as Facebook, Twitter, YouTube, etc. empower today’s customers to share their product experiences with friends, families and countless others online – whether it’s good or bad, and whether you like… Read more »