Theatre on The Edge, also known as ToTE, is a comedy improv troupe from Waterloo, ON. There might be many other improv groups in the region, but none that exists for 37 years like ToTE does. Established in 1991, ToTE has made audiences laugh with hilarious and uplifting improv comedy shows made up on the spot, just based on suggestions the audience provides. The ever-changing cast has been performing weekly shows in addition to special off-site gigs at corporate functions, birthday parties and anniversaries throughout Ontario. The company’s goal is to make their audience laugh, to enjoy themselves, and to ensure that nobody leaves feeling that they should have rather watched a show on Netflix.  

Is social media marketing a good fit for promoting your business? Do you understand and know the benefits of being able to market your business through the use of social media marketing? A few weeks ago I spoke about the Stratford Festival on how they engaged with their customers and how they reach out through their social media. For this blog post, I’m going to stay with the theatre but on a much smaller spectrum. The Livery is a small, non-profit community theatre in Goderich, Ontario. It is operated by a Board of Directors and has one staff member. The Livery was built in 1840’s as a harness shop by Samuel Seegmuller. In 1878, there were three businesses in the building, which included a harness shop, a stable and a stone shop. When automobiles were introduced, the three businesses failed to be stainable and the Livery was left vacant for many years. In 1978 the building was being slated for demolition, but the Town of Goderich realized its historical importance and delayed the demolition schedule until private citizens could raise enough money to purchase the building. The Livery was purchased by the citizens and was known as the Goderich Arts Foundation. Many years later, in 1983, a non-profit organization called the Goderich Little Theatre purchased the theatre and opened the Livery as a community arts centre.