Dos Equis keeps us thirsty for more

CBrookbanks July 10, 2015

Organization: Dos Equis Industry: International Brewery Web references: Dos Equis History, Cuauhtémoc Moctezuma Brewery, YouTube, Facebook, Euro RSCG, Havas Worldwide, Ad Age, Statista, Forbes, Livin3, Imedia connection, Instagram, Twitter, Company overview Dos Equis began in 1894 when Wilhelm Hasse made the 7,000 mile journey from Germany to Mexico to live his dream of brewing a world class beer. He made that dream… Read more »

Dos Equis’ ‘The Most Interesting Man in the World’ Keeps Us Thirsty

Kelly July 9, 2014

Organization Name: Dos Equis Industry: International Brewing Company Name of Chairman and CEO: Jose Antonio Fernandez (Chairman and CEO of FEMSA – Fomento Económico Mexicano, SA) Description of how social media is used for business performance: As I progress in my studies and near the completion of this course, I allot myself more and more freedom on the subjects I… Read more »