Tag Archives: tesco

Organizations are always looking for new and innovative ways to reach out to consumers and drive loyalty. Social media is used for a lot of different things when it comes to business, from receiving customer feedback to advertising new products. Recently, companies have started to involve their customers in a very crucial part of their business, the product development and design of their products. Some companies are using social media platforms for the company’s advantage in order to enhance the development of the next great product, while making customers feel valued by listening to their opinions and ideas. In 2013, Tesco, a British multinational grocery and general merchandise retailer decided to do something different. This organization had an amazing initiative to get their whole social media following involved in the process of creating a new wine, mainly through Facebook.

Too Little, Too Late? Introducing the Tesco Supplier Network

Alicia Bedard   February 22, 2015
TESCO Banner

Organization Name: Tesco Industry: Retail, grocery Name of Contact if Available: N/A Web References: TESCO, The Guardian, The Telegraph, The Grocer, Talking Retail Description of How Social Media is Used for Business Performance Founded in 1919 by Jack Cohen, Tesco has grown to become the fifth largest retailer in the world based on revenue. The Britain-based multinational grocery and merchandise retailer… Read more »

Tesco shares knowledge and expertise across supply chain to reduce carbon footprint by 30 per cent

Kelly   February 20, 2012

Organization Name: Tesco Industry: Retail Web references: http://www.triplepundit.com/podium/tesco-works-partnership-2degrees-cut-supply-chain-emissions-30/ www.tescoplc.com/media/60113/tesco-cr-report-2011.pdf Description of how social media is used for business performance Tesco is one of the world’s largest retailers with operations in 14 countries, employing over 492,000 people and serving millions of customers every week. When they recognized that their overall supply chain footprint was at least ten times greater than their… Read more »