Tag Archives: taco bell tweets
After being listed as number five on Fast Company’s Most innovated social media company of 2017, Taco Bell is making a way for itself by focusing on the customers for product development and research. To reach customers in a more personal sense, Taco Bell has been using social media platforms such as Twitter and Instagram to review customers complaints, ideas, and creativity. “Instead of sitting behind glass and listening to a focus group, we now have access to 20 million consumers and can be inspired by them and connect with them and have real relationships with them (Lacy, L. (2016, November)”.
Doing Social Media Right – A Taco Bell Story
Title of Post: Doing Social Media Right – A Taco Bell Story Organization Name: Taco Bell (subsidiary of Yum! Brands, Inc.) Industry: Fast Food Web reference: https://www.tacobell.com/, http://www.huffingtonpost.com/2011/01/28/taco-bell-beef-meat-lawsuit-ads_n_815303.html, https://www.tacobell.com/, http://www.bluleadz.com/blog/5-companies-doing-it-right-on-social-media, http://www.lotus823.com/social-media-marketing-lessons-from-taco-bell/ Description of how social media is used for business performance: Using social media outlets to review products and services is a great way to for a company to figure… Read more »