There are various ways in which organizations may utilize social media as a tool to help various areas of their company perform better in today’s business climate. Although many organizations already use social media within certain facets of the workplace, social media may also be applied across the whole organization to create more effective business plans throughout the entire company. For example, rather than simply focusing on using social media for only marketing and customer engagement purposes, a company may decide to work on integrating strategies to aid employee involvement, product development/design, metrics and supply chain management, to increase the effectiveness of the organization as a whole. However, in order to make this strategy possible, businesses require the integration of enterprise social media which provides the platforms necessary for all departments within an organization to communicate and share unique department data with one another. In other words, enterprise social media works to help all departments in their collaboration and planning processes in order that social media may be successfully integrated across the whole organization. In turn, enterprise social media, if implemented carefully and strategically, has various benefits to add to a company’s business performance. One company that is reaping the rewards of enterprise social media includes major food processing company MARS, who has successfully integrated social media across it’s organization. Although the first thought that may come to mind when considering the company from a Canadian perspective is the decadent Mars nougat and caramel chocolate bar, candy confectionary isn’t the only thing MARS produces. In fact, MARS also produces gum, beverages and even pet food! Another important fact to consider about the company is its global scale, as it produces and distributes products across the world.