Every organization must deal with the management of a supply chain to some extent. Often, the production/distribution of commodities does not operate at the hands of one person or group, but multiple people working together, across different locations and with expertise to produce and deliver a product to the consumer. In turn, with so many people across the supply chain to manage and coordinate with one another, social media has become a powerful tool to successfully organize logistics for any given organization.

Supply chain planning is like a game: As the pieces move, the plan changes – Marc Bombet, Director Business Systems Architecture, Western Digital.  Through the immediate feedback provided by customers on Social Media, companies can quickly respond and react to their customer supply needs as they change. Parle Argo is India’s largest food and Beverage Company.  In 2009 it launched HIPPO Baked Munchies offering a range of chips in various flavors.  It’s campaign “Hunger is the root of all evil. Don’t be hungry” can be viewed in the media below.