Organization Name: Ceridian Canada A leader in cloud based, human capital management systems, Ceridian has made a name for itself in the industry – and even if you haven’t heard of Ceridian, there’s a good chance you are managed by one of their systems or will be in your future employment. Ceridian’s Dayforce HCM, for example, is a leading solution… Read more »
Organization Name: Duane Reade Industry: Pharmacy Name of Contact: Calvin Peters, Public Relations & Digital Communications Manager Web References: Twitter for Business, Ted Rubin Strategist Talk, Drugstore News, PR Newswire, Mobile Commerce Daily, Marketing Land Description of How Social Media is Used for Business Performance: When it comes to creating a relevant and actionable conversation across multiple social media platforms, New York City’s drugstore… Read more »
Organization Name: Mashable, FourSquare, Twitter Industry: Social Media Name of Contact: Stephanie Marcus Everything these days has gone from paper, to print. The age we are living is has become more and more dependent on their online interactions and connections throughout many different platforms on the web. Some of the older brands are having a hard time realizing that their online presence… Read more »
Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola has redefined how to interact with their consumers. Coca-Cola’s mission statement is to refresh the world, inspire moments of happiness… Read more »
