Samsung, Apple, P&G – Different takes on Co-Creation and Open Innovation

tmatulis February 15, 2015

Posted on February 15, 2015 by: Tom Matulis Organization Names: Samsung, Apple, P&G Industry: Consumer Electronics and Consumer Products Web References: Samsung, Apple, Procter & Gamble Business Models Take Off Look back over the previous 20 or more years and the growth of fragmentation in organizations and processes is really staggering. No doubt the same could be said about life in… Read more »

Customer Personas: How ASOS rocks the urban scene and Benetton mixes a message to engage

tmatulis February 8, 2015

Organisation Name: ASOS Industry: Online fashion retail Web references: http://www.asos.com London –based ASOS is a global on-line fashion player that targets urban 20-something customers. ASOS aims to be the ‘hub of a thriving fashion community’. Their numbers are impressive – over 80,000 branded and own-brand products shipped from warehouses in the UK, US, Europe and China to almost every country in… Read more »