Minted: Making a Mint Off Crowdsourced Design
jaimieshort
October 23, 2013
Crowdsourcing has become a popular way to develop new products but many companies such as Frito-Lay use widespread campaigns to develop one new product. However, Minted uses crowdsourcing on a regular basis to keep their product line fresh and up-to-date. Minted was founded in 2008 by co-founders Mariam Naficy and Melissa Kim. To date, Minted generates more than $10 million in… Read more »