Tag Archives: Starbucks

Social media experts know exactly what impressions, reach, klout, community growth and engagement mean. Although, these words seem familiar to us, they might not be for your CEO. One of the hardest challenges for social media experts is to quantify the monetary return on investment (ROI) of social media. How can you convince the investment with metrics that are unfamiliar to the upper management of your company? Social media wise, the infamous Formula 1 has been considered a dinosaur on social media, and it might have been because of its Chief Executive.

  Through its innovative My Starbucks Idea, the company known for fresh roasted beverages, wholesome food on the go, and the decadent Iced Caramel Macchiato, is looking your way for their next great product idea.  

Starbucks is one of the most recognizable brands in the world. Founded in 1971 in Seattle, WA (USA), the brand has built a strong reputation worldwide since its debut. With nearly 23,500 stores around the globe, the American coffee corporation has expanded its brand with specialty coffees, an increasing market since the late 1980s. Whether you are more of a frappuccino, espresso or latté kind of consumer, the brand carefully listens to its customers and constantly develops new products to make us want another cup of that black elixir. There is a product for everyone at Starbucks, and the company makes sure we are aware of it… With millions of dollars invested in publicity, its best brand ambassadors are still its loyal fan base. Everyone knows the in-store customer experience is pleasant with nice decor, good smell, attractive food displays… now let’s take a look at how the coffee company is extending the experience online by engaging with its customers.

My Starbucks Idea: Product Development Through Social Media

bmfwong   October 19, 2015

Organization Name: Starbucks Industry: Coffee Shop Web Reference: Forbes, Starbucks, My Starbucks Idea Starbucks is one of the most recognizable coffeehouse in the world. Their success has been attributed to their ability to stay consistent with their product offerings, storefront ambiance, and having a menu option that suits many people’s taste buds. However, Starbucks continues to push their competitive advantage over other national coffeehouses by… Read more »

With Unorthodox Approach to Social Media, Starbucks Engages Their Customers in a Unique Way.

Forrester Hinds   October 13, 2015

Organisation name: Starbucks Website: http://www.starbucks.com/ Industry: Designer caffeinated drinks. Want to create a positive social media interaction for every customer? Starbucks should be your model. Being one of the first companies to adopt social media as a form of communication with consumers, Starbucks is no beginner at using the various social platforms at our disposal today. Whether they use Facebook, Twitter, Instagram,… Read more »

My Starbucks Idea: The Starbucks crowdsourcing success story

tinageisel   February 12, 2015

Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Matthew Guiste, Director of Global Social Media at Starbucks Web references: My Starbucks Idea Share. Vote. Discuss. See. The Starbucks social media strategy is built around their company web site and six additional social platforms, including Twitter, Facebook, Pinterest, G+, Youtube, and My Starbucks Idea – the… Read more »

Starbucks: Building Online Communities around Coffee

Rosanna_D   October 14, 2014

  Organization Name: Starbucks Industry: Food and Beverage Web references: starbucks.com     Starbucks turned to social media to connect with existing customers and to introduce new customers to their brand and products. Today, the company has more than 35 million Facebook followers; close to seven million Twitter followers; more than three million Instagram followers and several Pinterest boards. Starbucks… Read more »

Brewing Up Customer Engagement Has Its Perks At Starbucks

nnn   June 3, 2013

Customer engagement via social media platforms is typically measured by likes, comments and shares.  As a result many companies have focused their social media efforts solely on attracting as many new fans as possible with the hope of converting fans into sales. Starbucks however is different.  Starbucks  has focused it’s social media efforts on building relationships with its customers. “We want to… Read more »