Organization Name: Starbucks Industry: Coffee Shop Web Reference: Forbes, Starbucks, My Starbucks Idea Starbucks is one of the most recognizable coffeehouse in the world. Their success has been attributed to their ability to stay consistent with their product offerings, storefront ambiance, and having a menu option that suits many people’s taste buds. However, Starbucks continues to push their competitive advantage over other national coffeehouses by… Read more »
Organisation name: Starbucks Website: http://www.starbucks.com/ Industry: Designer caffeinated drinks. Want to create a positive social media interaction for every customer? Starbucks should be your model. Being one of the first companies to adopt social media as a form of communication with consumers, Starbucks is no beginner at using the various social platforms at our disposal today. Whether they use Facebook, Twitter, Instagram,… Read more »
Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Matthew Guiste, Director of Global Social Media at Starbucks Web references: My Starbucks Idea Share. Vote. Discuss. See. The Starbucks social media strategy is built around their company web site and six additional social platforms, including Twitter, Facebook, Pinterest, G+, Youtube, and My Starbucks Idea – the… Read more »
Organization Name: Starbucks Industry: Food and Beverage Web references: starbucks.com Starbucks turned to social media to connect with existing customers and to introduce new customers to their brand and products. Today, the company has more than 35 million Facebook followers; close to seven million Twitter followers; more than three million Instagram followers and several Pinterest boards. Starbucks… Read more »
Customer engagement via social media platforms is typically measured by likes, comments and shares. As a result many companies have focused their social media efforts solely on attracting as many new fans as possible with the hope of converting fans into sales. Starbucks however is different. Starbucks has focused it’s social media efforts on building relationships with its customers. “We want to… Read more »
Starbucks drives a global brand and uses social media to reinforce and extend their asset. Most experts will agree that Starbucks has one of the best social media strategies out there. Now that it is giving away free WiFi, it is even more of a magnet for roving laptop warriors.