Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Matthew Guiste, Director of Global Social Media at Starbucks Web references: My Starbucks Idea Share. Vote. Discuss. See. The Starbucks social media strategy is built around their company web site and six additional social platforms, including Twitter, Facebook, Pinterest, G+, Youtube, and My Starbucks Idea – the… Read more »
Company: Starbucks Coffee Industry: Coffee house CEO: Howard Schultz Description of how social media is used to engage customers and employee involvement: Starbucks has over 18,000 locations in 60 countries. The company continues to focus on good coffee and good customer service. Starbucks social media strategy is based on there company website and six additional social media platforms including:… Read more »
