Starbucks is one of the most recognizable brands in the world. Founded in 1971 in Seattle, WA (USA), the brand has built a strong reputation worldwide since its debut. With nearly 23,500 stores around the globe, the American coffee corporation has expanded its brand with specialty coffees, an increasing market since the late 1980s. Whether you are more of a frappuccino, espresso or latté kind of consumer, the brand carefully listens to its customers and constantly develops new products to make us want another cup of that black elixir. There is a product for everyone at Starbucks, and the company makes sure we are aware of it… With millions of dollars invested in publicity, its best brand ambassadors are still its loyal fan base. Everyone knows the in-store customer experience is pleasant with nice decor, good smell, attractive food displays… now let’s take a look at how the coffee company is extending the experience online by engaging with its customers.