Industry: Running, Marathon, Sponsorship Web References:http://www.ampagency.com/case-studies/webbyweruntogether/, https://www.falconsocial.com/blog/platform/marathons-social-media/, http://www.clickz.com/clickz/column/2345376/how-brands-tweeted-about-the-2014-boston-marathon;http://www.socialmediatoday.com/technology-data/2015-05-04/2015-london-marathon-who-won-social-race I have been running for a couple of years now and I ran my first half-marathon in last September. What an amazing experience! But one of the things that have surprised me is the presence of social media as an important part of the success of those events. Running has become very… Read more »