Starbucks Coffee Turns Around By using Excellent Social Media Metrics

jmelich November 1, 2014

Company: Starbucks Coffee Company Contact: Howard Schultz CEO Industry: Coffee House Description of how Starbucks Coffee uses social media metrics: Starbucks’ was founded in 1971 as a Seattle coffee bean company, the company has expanded rapidly due to Starbucks outstanding social media marketing, Since 1987, Starbucks has opened on average two new stores every day. Starbucks had been a very profitable company… Read more »

Tim Hortons “Brings It Back”

jmelich October 17, 2014

Company Name: Tim Horton’s Industry: Coffee, Fast food Company Contact: Paul D. House and Marc Caira Description of how social media is used in business performance: Tim Horton’s coffee was founded in 1964 by legend hockey player Tim Horton. Tim Horton’s has been serving fresh coffee for over 50 years a multinational fast casual restaurant known for its coffee, specialty coffees,… Read more »