“Engaging customers through social media is an important tool for R3. Our Facebook live feeds allows us to build TRUST with our clients and enables them to know who we are” – Coach Crystal Mallari – Owner of R3VOLVELIFE fitness studio and online services. Opening its doors in 2013, R3VOLVELIFE Studio (aka R3) is a Coaching and Weight Loss Studio located in Mississauga. R3 is not a commercial or “big-box” gym. It is a unique boutique fitness studio with a tight knit community of members. At R3 you will experience the benefits of one and one personal training in a class environment, hands on instruction, and encouragement from all their coaches. In the last 2 years, after feedback and comments from its members, Coach Crystal decided to expand its brick and mortar business to an online enterprise by offering a digital library of workout videos and online weight loss challenges. These online services are facilitated through social media platforms in order to engage its customers.