Understanding the benefits associated with establishing a strong social media strategy for your business is a little more complex then simply looking at “likes and comments.” As the importance of social media in our lives has changed from a want to a “must have,” the most successful companies are the ones who are using this massive traffic increase to help benefit their business. How companies use social media to engage their customers, product users and community in this day and age can be make or break. So how do business’s know how the masses are using their social media? This is where social media metrics comes in.