Would you have thought for a moment that you could use an integrated social media strategy to promote local food? It is possible and the Taste of Huron (TOH) program is doing just that. Taste of Huron is a program that has been around for over 10 years. It has encountered it’s up and downs over the years, but not because of lack of interest. It is more about lack of funding and lack staff resources to dedicate to program development and administration. The program started out being managed by Huron Tourism Association (HTA) and Huron County Economic Development. Over the years the program has made some remarkable gains in the marketplace. The lack of resources and the closure of the Huron Tourism Association could have been the death of the program, but thankfully with the insight of the Huron Community Futures Development Corporation (CFDC) and the final board of HTA, the Taste of Huron program was not to fall through the cracks and be forgotten. “It’s not surprising that Community Futures Huron continues to invest in our local food system. It’s one of the fastest growing components of the Huron County economy, with great prospects for business and job growth”. – Paul Nichol General Manager Community Futures Huron Taste Of Huron was resurrected in 2017 through government grants and the sheer desire to make the program work. You might ask yourself why not let it end with a painless death; the simple truth is there is too much to lose. Huron County is one of the most agricultural productive counties in Ontario. The work that has been done in the past has proven that with the proper social media tactics and a strong, event-driven, marketing plan, the brand can prosper and grow.
Some chocolate lovers are easy targets for many chocolate distributors. But how does a company successfully compete with hundreds of different chocolate bars on the market? A chocolate company may have to develop new products like new flavours to continue to increase sales. Some companies like Snickers stick to their original flavours that the world loves. The classic Snickers has continued to promote their quality chocolate bars and continues to increase sales and brand awareness. Snickers is owned by Mars and has a long history with 5 principles that they promote on their website. The 5 principles that the company follows are; Quality, Responsibility, Mutuality, Freedom and Efficiency. Snickers is able to effectively build their chocolate empire based on their 5 principles.
Lumberjack Sports is an online sports based company from Brantford Ontario, specializing in Baseball and Softball, in game and off field workout gear. Their focus is on exceptional quality, and providing consumers with a reliable, long lasting product. “In creating Lumberjack sports, we wanted a name and logo athletes could relate to. Lumberjack sports is not only a brand, it is a mentality. Hard work, strength and all around commitment to getting the job done, and done right, is what we have built Lumberjack sports on” says founder Nick Shailes.
I don’t know about you, but I do know that I can’t tell the future of anything, let alone social media. Trust me on this one, if I could, I would be super wealthy and be way more advanced. Unfortunately that isn’t the way it is, so your best chance with knowing the future of social media is to search and investigate new products on the market. After I did a lot of searching to determine what I would write about this week, I decided to go with the company that I believe has been a pioneer in e-marketing since the beginning. Constant Contact is an email-marketing program that helps small businesses succeed and excel in the online world. Back in the day when email programs were only used to view emails from friends, the people at Constant Contact knew there could be so much more to it. Constant Contact was founded as “Roving Software” in 1995 and set up shop in Brookline, Massachusetts. Randy Parker was the brains behind this very valuable marketing tool that helps small businesses succeed against the large businesses out there.
Shopping has changed a lot over the years from shopping online to wireless debit machines to credit card readers for smartphones and almost any kind of delivery that can be tracked. Did you ever wonder what would be next? Amazon designed and built a supermarket style store called Amazon Go that was created through advanced technology. The purpose of this store is to provide people a shopping experience without having to wait in check-out lines or be served by cashiers. Amazon Go was first launched for employees in December 2017 and opened up to the public in January 2018. If someone wants to shop at Amazon Go they first must have an Amazon account and the IPhone or Android app downloaded on their smartphones. This app is required to be downloaded for the customer to enter the store, as the customer enters the store they have to scan their smart phones to begin their shopping experience. Customers are provided with reusable shopping bags to use and leave with, there are no shopping carts or baskets for customers to use. The store is filled with many cameras along the ceilings that watch every move a customer makes. In addition to cameras, the shelves are equipped with weight sensors that sensor if an item has been removed from the shelf or put back. Every time a customer takes something off the shelf the item is charged to the customer’s account. The customer can always put something back on the shelf and it will be taken off their account. A customer can even return items after leaving the store. The store isn’t completely “staffless”, there are employees in the kitchen prepping fresh food, there are also employees around the store that restock and organize shelves to maintain the store. Another position that is still filled by humans in the store is checking IDs in the alcohol section. Once the customer is ready to leave all they have to do is walk out of the store. A few minutes after walking out of the store, the customer receives a digital receipt that shows the total of their bill. The Amazon Go app will also inform the customer with data on how much time they spent shopping.
Is social media marketing a good fit for promoting your business? Do you understand and know the benefits of being able to market your business through the use of social media marketing? A few weeks ago I spoke about the Stratford Festival on how they engaged with their customers and how they reach out through their social media. For this blog post, I’m going to stay with the theatre but on a much smaller spectrum. The Livery is a small, non-profit community theatre in Goderich, Ontario. It is operated by a Board of Directors and has one staff member. The Livery was built in 1840’s as a harness shop by Samuel Seegmuller. In 1878, there were three businesses in the building, which included a harness shop, a stable and a stone shop. When automobiles were introduced, the three businesses failed to be stainable and the Livery was left vacant for many years. In 1978 the building was being slated for demolition, but the Town of Goderich realized its historical importance and delayed the demolition schedule until private citizens could raise enough money to purchase the building. The Livery was purchased by the citizens and was known as the Goderich Arts Foundation. Many years later, in 1983, a non-profit organization called the Goderich Little Theatre purchased the theatre and opened the Livery as a community arts centre.
Marriott International is a successful global Hotel Industry that has over 5000 hotels around the world. Just in the United States there are over 1000 different Marriott locations. With so many locations and customers, Marriott is always being talked about so they started tracking the conversations. Marriott uses social media for business performance in many ways. One major way Marriott uses social media for business performance is by software programs the track online activity. A software program that has been beneficial for Marriott is called HYP3R, a geo-social marketing platform.
When you have the warmth of a beautiful day, the soft sand between your toes and the stunning shores of Lake Huron, you have the perfect location and attraction to promote tourism. There is nothing better than walking on the boardwalk in Goderich, enjoying the beauty of the marina in Bayfield, touring around local food producers purchasing fresh Ontario grown food, eating at the amazing restaurants, and enjoying all the craft breweries and wineries that are scattered around Ontario’s West Coast. The Ontario’s West Coast (OWC) tourism brand represents Huron County, along the shore of Lake Huron. The County of Huron has a population of 60,000, which soars to 800,000 in the summer months. Beautiful cottages, B&B’s, motels, hotels and campgrounds are spread throughout the shores of the West Coast. Luckily for Ontario’s West Coast they knew enough to engage in social media and add metrics to their programming and promotion of tourism many years ago. If they weren’t using social media and tracking their metrics, they would be walking blind through the process of tourism. Huron County is home to approximately 60,000 people and a visitor destination to approximately 800,000 people a year.1 SOURCE: The County Planning and Development Department, “County of Huron Annual Tourism Report” (May 2012), 4.
IKEA has a reputation of creating functional, modern, quality and affordable products. Products offered are available for any part of a home from bathroom, living room, bed room to kitchen and more. They not only offer furniture but they also offer accessories to compliment any room in any home. IKEA is a Swedish-founded Dutch-based company that has 355 in 29 countries. The popular furniture store has a vision “to create a better everyday like for the many people”. Some of the key factors that contribute to IKEA’s successful supply management is their affordability, quality and availability.
Whether you feel the draw of healing products or the distinct feeling of energy when encountering healing stones there is no denying that there is a market for these products. Has this product and belief exploded in the last number of years? Has the power and feeling of stress and anxiety from a world that goes 200 kms an hour caused people to stop and explore other ways to find peace within themselves? Yes it has! Society as a whole has become so unconnected and connected since ironically, social media has taken over our lives. Mentally and spiritually people are realizing that you have to take a step back and find peace within ourselves to be able to continue on with our crazy busy lives.
It is hard to believe that purchasing razor blades would include a little comic relief but that is exactly what you get when you subscribe to the Dollar Shave Club. My husband, a member since 2014 signed up for The Dollar Shave Club (DSC) after seeing a video shared on Facebook. The Los Angeles-based startup launched in 2011 with the goal idea to steal market share from razor powerhouse, Gillette. Founder & CEO Michael Dubin promised a better price point: for $3 a month, no contracts and no hidden fees, DSC sends you a high quality razor. He created a crude and goofy viral video to support the launch. Fast forward to 2018 and that that video has been viewed over 25 million times, and DSC has grown to include 1.1 million subscribers, a whopping $615 million valuation in 2015, and most recently a $1 Billion all-cash acquisition by Unilever. DSC is a young, smart, stylish, yet playful brand. When you join the club, you’re not just signing on for low-cost razors and blades, you’re investing in the monthly “delight” that comes along with it. As a member, you get in on the joke and belong to an exclusive community that no other brand offers. If your brand can give someone an experience unlike any other; something they can share on Instagram, or mention to their coworkers or friends, they will be that much more pleased (and loyal) in the long run.
What do you get when you mix a burger promotion and Valentine’s Day? You get a “Bling Mac”. What are the first two things that come to mind when you think Valentine’s Day? Would it be food and jewellery? Movies and flowers? In most cases, the trend on Valentine’s Day involves food and jewellery. http://bit.ly/2EjKxrw. This year McDonald’s has decided to stay on top of consumers’ minds during Valentine’s Day.
Company Overview The Faculty of Mathematics at the University of Waterloo opens its classroom doors beyond lecture halls to elementary and secondary schoolrooms in the community at large. Through contests, face-to-face workshops, nonprofit school visits, and providing online resources, the Faculty of Mathematics extends their educational doors through the Centre for Education in Mathematics and Computing (CEMC). The CEMC is a community outreach organization that aims to increase interest, enjoyment, confidence, and proficiency in mathematics and computer science education among students and teachers within Canada and internationally. To obtain more information about their outreach activities, please follow the links provided in each section: Contests Workshops & School Visits Online Resources MMT Program In addition to outreach activities, the CEMC also offers a Master of Mathematics for Teaching (MMT) program. The MMT is designed to provide current grade school teachers of mathematics with an opportunity to expand their knowledge base and to gain a deeper understanding of the mathematics underlying the content that they teach students in the classroom. The program is unique, in that it focuses on the applications of mathematics – not on pedagogy – and is offered part-time, as well as online. The majority of the Centre’s customers are teachers. This program is a way of building new relationships with new teachers, who enroll into the program. It’s a way to tap into new networks and the program even finds that many of the teachers blog or tweet and retweet about the Centre.
The Beatles knew it all along and wrote a song about it: “All you need is love.” Yes, there can never be enough of it in the world. If only a business could pass that on to their customers. For sure a client whose heart has been touched would remember this treasured moment and will be loyal forever. But wait! There is actually one institution that succeeded in that mission. The Toronto-Dominion Bank, in short TD, North America’s sixth largest bank that serves worldwide more than 25 million customers. You are probably wondering: A bank giving love? How is that even possible? Don’t they normally have calculators instead of hearts, a general lack of compassion and the attitude of a robot? Well, don’t be so quick to judge. TD already knew that great customer service is not fully covered by saying a friendly ‘Hello’ and giving out free coffee, they knew it needs a deeper emotional connection. In 2014 they hired MARU/VCR&C, a research and consulting group, to conduct a survey with nearly 1,100 Canadian adults. They found out three important facts: Canadians are more likely to say thank you when offered unsolicited help (41%) compared to when they receive a compliment (14%). Canadians appreciate the power of personal (90%) versus digital (49%) when it comes to being thanked. For example, they like to be thanked in person (85%) rather than through text or emoji (22%). Canadians thank friends (60%) more than their partner or spouse (50%). They thank customer service professionals (48%) and colleagues (36%) more than children (30%) and parents (29%). With this information in mind, TD started the #TDThanksYou campaign. Valued customers, that just wanted to do some quick banking at the ATM, were surprised with a personalized greeting and a touching thank-you gift. The video capturing customer reactions went viral (24 million views), and gave TD’s social media profile a huge boost.
The Stratford Festival in Stratford Ontario is the king of customer engagement! When you think of the people that flock to Stratford every year to see the theatre it is amazing. Stratford Ontario has a population of 32,000 people, but in the summer that number will swell to almost a three quarters of a million people, why you ask? The Stratford Festival of course! Tom Patterson first built the Stratford Festival in October 31,1952. Mr. Patterson saw a need to revitalize the city of Stratford after acknowledging the loss of the steam powered railway. The city of Stratford was facing a horrible ending unless something happened to keep it alive. Mr. Patterson also was an avid theatre goer who cherished Shakespearean plays. Since Stratford had the name of the birthplace of William Shakespeare, it made sense to open a Stratford Festival Theatre in Stratford Ontario. The first performance of Richard III and All’s Well That Ends Well took place in July 1953 and the Stratford Festival was born!
Chili’s Grill & Bar is an American casual dining restaurant chain that features Tex-Mex-style cuisine. The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International. It wasn’t long ago that the words used to describe Chili’s was “It’s a place I remember my mom and dad taking me as a kid. There’s no growth and development around the company, and I never hear any buzz surrounding it.” Those were the words that Chili’s Director of Workplace Community Chris Ebbeler heard after surveying employees of other restaurants. They polled the audience to understand how Chili’s Grill & Bar brand was perceived by restaurant workers and whether they’d even consider working for the restaurant. In short, the responses left him and other members of the Chili’s brass disappointed. The company listened to those concerns as well as concerns from their own team members and made the crucial decision to turn their organization around and transform the old-school perception into something powerful, modern and attractive to the next generation workforce.
AdHawk Microsystems Inc. is a startup company based in Kitchener, Ontario Canada. The company grew out of a research lab at the University of Waterloo in 2015. The 7 co-founders, all from different engineering specializations, came together to create eye and gesture tracking technology. The eye tracker is really an awe-inspiring masterpiece because it does not depend on a camera and it even captures involuntary eye movements, possibly revealing one’s intent. The features of this technology could create new opportunities in Medical diagnostics, Virtual and Augmented Reality and Analysing Wearable Data. Since its emergence after its ‘Series A funding’ in 2017, AdHawk has focused primarily on their eye tracking technology. The company has raised US $4.6 million in funding in less than two years. One could say they are well on track to have a great 2018! Watch their video below to see the technology!
A great way to generate successful employee involvement and motivation is to promote everything employees love. Most employees love their water cooler talk and that is why UPI Energy FS created an online platform for employees to communicate daily, from different cities, offices, cubicles and even their homes.
Is it really necessary in 2018 to teach your staff and colleagues to be more socially engaged in social media? The quick answer is yes it is necessary, but it can also be risky at times. Social media is one of the strongest most powerful tools we have at our fingertips. It is the way that we now do business. 20 years ago it was mostly being used as an internal tool and many didn’t dream that it would become a part of everyday life for business in general.
Companies have long used social media technology such as Facebook and Twitter to reach more customers – but how are businesses using it internally? While business-to-consumer (B2C) companies are using social media to communicate with customers, less is said of the trend in businesses to use social media platforms to improve internal collaboration. In a technologically savvy company like Nokia, it’s no surprise that they’ve been successfully implementing social media into their internal communications. The company’s motto is connecting people and exploring ways to enhance communication. Nokia’s Social Media Communications team was established in early 2008 with the aim of improving inter-company communications and engaging employees. The objective of the Nokia Social Media Communications team is to: encourage the use of social media internally to bring out the company’s unique authentic voice and to engage in social media externally on behalf of Nokia, and contributing to product and service announcements by opening up a dialogue and driving online engagement. “What is the first thing that Nokia manufactured? Rubber boots.” “When did Nokia sell their billionth mobile phone? 2005 in Kenya.” These are just some of the facts that every Nokia employee knows – not just interesting trivia, but history, facts about where Nokia comes from and where it’s going as a brand. This is one of the things that unifies Nokia as a brand.
This blog post looks at whole enterprise social media – aka social media integrated throughout the entirety of an organization. I couldn’t think of anyone else than award-winning beauty blogger cross-cultural, cross-platform star: the 34-year-old is a millennial who instinctively knows what kind of content works on every platform, Huda Kattan. Huda Beauty is very similar to established brands such as Urban Decay and Anastasia Beverly Hills – in the sense that they all found popularity on social media. The makeup guru, who pretty much created the definition of a beauty influencer, has been on the scene since the start of her YouTube channel in 2007. It takes about two seconds of watching Huda Kattan on YouTube to understand her appeal — and watch how the beauty blogger-turned-YouTube turned Instagram star leveraged her influencer status to become one of today’s biggest online beauty sensations. #EmpireInTheMaking
Toronto’s Furniture Bank is in the business of doing good. As a social enterprise dedicated to providing gently-used furniture to women, children, refugees, and those transitioning out of homelessness and poverty, Furniture Bank has grown steadily since its inception. Over time, it has rallied a series of sponsors, donors, social agencies, and other partners to provide thousands of families in need with dignified furniture in the Greater Toronto Area. And most of this has been accomplished through marketing and outreach strategies outside the realm of social media. But as more people turn to social media and online publishers for their news, and overall exposure to products, trends, and “ways of giving”, over the past year the organization has begun to weave social media into its overall marketing strategies, particularly by creating an online-only silent auction and ramping up its social posts to promote its annual fundraiser, the Chair Affair. The incredible impact of this small change (surpassing previous fundraising targets, growing followers, and increasing brand awareness by leaps and bounds online) has set a course for the organization to follow suit with a more dedicated online strategy. With its goals of growing the organization to a national level, and reaching record-breaking fundraising targets in order to serve the most families it can, it is clear that social media lends itself very well as a marketing tool, not only in relationship to its future events, but for the organization as a whole. Below: Executive Director Dan Kershaw discusses Furniture Bank’s mission and functions.
You’ve likely heard the phrase “Internet of Things” — or IoT — at some point, and you might also be scratching your head figuring out what it is or what it means. IoT – the current ‘buzz’ term for connected or ‘smart’ devices, refers to rapidly growing network of connected objects that are able to collect and exchange data using embedded sensors. The IoT is connecting more devices every day, we’re headed for a world that will have 24 billion IoT devices by 2020. According to a recent report from Gartner, Inc., the number of connected IoT devices is forecast to reach 8.4 billion by the end of 2017 – up 31 percent from 2016. Here are some examples: Wearables (Fitbit) – that sends data on your daily activity to online servers, which could then be viewed on your smartphone. Smart Home (Amazon Alexa) – that learn and adapt to your lifestyle, adjusting temperatures in the home for comfort or energy efficiency. Smart TV (Samsung) – that can stream music, videos or photos from online services or other computers in the home. It can also interact with other smart devices, for example, displaying content from baby monitors and security cameras. So chances are, if your using any of these connected devices, you’re already involved with the ‘Internet of Things.’ These devices show how IoT can add convenience to our lives, and ultimately offer us more control over the things we interact with every day. How IoT devices work – Connected devices typically connect to the Internet through a home Wi-Fi network and router. These connected devices can sometimes talk to other related devices on the same home network and act on the information they get from one another. People can interact with the connected devices to set them up, give them instructions or access data, but the devices do most of the work on their own. All of this is made possible by tiny, embedded mobile components that allow almost anything to become ‘connected’. They rely on the always-online nature of our home and business networks, and often process data online via cloud-based software where huge amounts of data from many different users can be analyzed together. Internet of Things devices have an extremely broad range of applications across almost all industries, other benefits across a range of areas include: Engineering – An IoT device in an engineering plant can alert maintenance personnel to an… Read more »
Data collection and artificial intelligence can be very disconcerting to social media users. Regardless of how consumers feel about the common availability of their personal information, it is often unavoidable when one chooses to participate in online activity. There are many well-know negative impacts of the publication of personal information; however, there is an almost endless list of positives available to consumers when their information is made available to technology. Google’s ability to reroute drivers proactively in the case of an upcoming incident helps drivers get from A to B as quickly as possible. how does it work? It relies on Google’s ability to monitor the location, speed, and direction of travel of almost all drivers, anywhere in North America, by tracking drivers’ cell phones in a passive, undetectable manor. This is a great example of how personal information being made public, and it’s combination with powerful artificial intelligence software networks, can provide major benefits to those who can tolerate the risk.
Social Media Marketing has changed , more so then ever consumers are only communicating through facebook. Today Facebook is one of the fastest growing, most well known, most trusted, and most valuable companies in the world. Its only rivals may be Apple and Google. .there are only 24 hours in a day, and the average person sleeps for 8.8 of them. That means more than one-sixteenth of the average user’s waking time is spent on Facebook. – New York Times