Are you struggling to take off your sports bra? Spilling out of the sides of your bra? Looking for leakproof underwear? If you’re a woman reading this, you most likely are nodding your head in agreement to at least one of these statements. These are the struggles many women are dealing with and the Toronto based company Knixwear, is listening. Knixwear, is reinventing intimates and proudly putting its customers at the centre of their company. Founder and CEO, Joanna Griffins, started the company by listening to a need many women have and created a solution that was missing from the market.

In a world where social media is becoming increasingly important to a company’s success, organizations are realizing that it is vitally important to have the appropriate tools to measure the effectiveness of their campaigns. This is where social media metrics come into play. Social media metrics are specific tools that reveal how a social media tactic is having an impact on any given organization. Whether a company uses these measures to calculate its number of fans, or to determine the demographic of target audiences engaged with their social channels, it is these metrics which help an organization understand how a specific strategy effects the productivity of their business.