Tag Archives: Social network

As one of the largest engineering companies in the world, the German-headquartered Siemens Corporation boasts nearly 350,000 employees in over 200 countries. 1 As a company they possess the belief that “an engaged workforce drives innovation, growth and profitability”2 but how do you engage a workforce of that magnitude?

Grindr – Marketing Strategy: Connecting Gay Guys One Mouth at a Time

Fgo   July 9, 2015
Nexus4_Splash_Xtra

Organization: Grindr Industry: Social Network and Dating App Contact: Joel Simkhai, CEO and Founder. Twitter: @grindr Web References: Twitter, Grindr, Grindr, a social network and dating app, proves one more time that massive marketing campaigns, advertising and pompous ads are not necessary to succeed in business globally. Word of mouth is one of Grindr’s strategies, and they are doing a great job connecting guys… Read more »

Feelings, Choice, Values: The Intangibles Behind The Future Of Social Media

Helene Montpetit   November 18, 2014
Community

Business name: Tracx Industry: Social Media Management and Marketing Intelligence Contact: Reinhardt Schuhmann, Product Manager Description Tracx is a NYC-based company with a SaaS platform for sophisticated brand marketers who want to manage their social media presence. The company provides an end-to-end solution that indexes the entire social web and captures a 360 degree view of activity around a brand. This… Read more »

Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit

tighed   November 2, 2014
canadian tire

    Title of Post:  Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit             Organization Name:  Canadian Tire Headquarters:    Toronto, Canada Industry:   General Retail Web Reference:  www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media.  Of these organizations, most are still planning to establish and… Read more »