Organization Name: C&S Wholesale Grocers Industry: Food and Beverage CEO: Richard B Cohen Web references: C&S, FaceBook, Twitter, Wikipedia About C&S Wholesale Grocers C&S was founded in 1918 by Israel Cohen and Abraham Siegel and began as a small grocery distribution center stocking 1,200 products. They now have more than 95,000 products from 50 warehouses to distribute to supermarkets and… Read more »
Organization Name: BMW Industry: Luxury Automotive Contact: CEO Web References: BMW Corporate, Kinaxis, SCM World, Logistics and Supply Chain, SCM303 Blog, Sound Cloud About BMW Once you’ve owned a BMW, you truly appreciate the long-standing BMW slogan: “The ultimate driving machine”. In use since the 1970’s, the statement is more than an advertising slogan, it is a promise. It is a… Read more »
Organization Name: Cineplex Entertainment Industry: Entertainment Description: Cineplex Entertainment Inc is one of Canada’s leading entertainment companies, that operates from coast-to-coast, and is one of Canada’s most modern and fully digitized motion picture theatre circuits in the world. It’s services not only includes theatrical exhibition, but operates a number of businesses including food services, gaming, alternative programming, Cineplex Media, Cineplex… Read more »
Industry: Electrical Contact: Rob Fisher, Vice President of Marketing, Madison Electric Products References: The Brand Establishment myMadison blog Twitter YouTube LinkedIn tED Magazine (The Electric Distributor Magazine) Brad Huff Post Simply Measured Blog The challenge What began as a rebranding exercise turned into one of the most successful new product innovation programs that has garnered more than 400 suggestions, 7… Read more »
Title of Post: LAY’S® Asks Customers to Do Them a Flavour. Organization Name: LAY’S® (PepsiCo Frito-Lay) Industry: Food & Beverage Manufacturing Web references: internationalist-awards.com, pepsico.com, Description LAY’S® is not shy to receive a helping hand from customers when it comes to creating the next big thing for America’s favourite chip. In 2006, the brand launched their “Do Us A Flavor” campaign,… Read more »
Industry: AV Industry Contact: Gary Kayye, founder, rAVe Publications, teaches New Media Technologies and Its Impact on the Future of Advertising, Marketing and PR and the Branding of Me at the University of North Carolina Web references: UNC School of Media and Journalism, rAVepubs, Twitter, rAVe Social Media Blueprint, We Are Social, 100 Customer Service Statistics You Need to Know, YouTube Few marketing tools… Read more »
Organization Name : Australia and New Zealand Banking Group ( ANZ ) Industry : Financial Institution / Banking Industry Web References : ANZ.com, SAP.com, Clickz.com, Contently.com, Klerigi.com. Forbes.com About ANZ Founded in 1835, ANZ Banking Group is a publicly traded company based in Melbourne managing assets of AU$772 billion. It is one of the five largest companies in Australia and the… Read more »
Organization Name: Pottery Barn – a brand of Williams-Sonoma, Inc. Industry: Retail Name of contacts: Laura Albert, CEO, Williams-Sonoma, Inc. and Sandra Stangl, President of Pottery Barn, pottery barn kids and PBteen Web references: Williams-Sonoma, Inc. – company overview Mashable – 3 Examlpes of Stellar Social Media Customer Service, HOW TO: Pick the Right Social Media Engagement Style Kevin’s blog – Using… Read more »
Organization Name: Cree Industry: Commercial and Consumer Lighting Name of Contact: Charles M. Swoboda, CEO Web References: Social Media Examiner, Social Notz, Top Rank Blog, Mashable, BtB Marketing Agency, SoundCloud From SiC to LED: About Cree Almost 30 years ago, Cree Lighting (NASDAQ:CREE) was founded in Wisconsin. Cree’s primary business focused on developing silicon carbide (SiC) materials that provided that provided high-efficiency performance… Read more »
Organization Name: Deloitte Australia, a member of Deloitte Touche Tohmatsu Industry: Professional services (accounting, auditing, taxes) Name of contact: Cindy Hook, CEO Web references: Deloitte Australia website: About Deloitte Australia, Careers, Culture and Behaviours Deloitte Australia Facebook page Forrester – Ted Schadler’s Blog: Winners of the 2011 Forrester Groundswell Awards (Management Division) ReadWrite.com – Deloitte’s Yammer Time Social Media at… Read more »
Title of Post: Let there be shoes – How Zappos is changing the social media game with employee involvement Organization: Zappos.com Industry: Online retail CEO: Tony Hsieh Web references: Zappos, Social Media Examiner, simply-communicate, Twitter, Youtube, Instagram When it comes to employee engagement, Zappos is doing it right! Consistently topping the leader boards with employee retention their practices are often… Read more »
Organization Name: Toronto Police Services (TPS) Industry: Law Enforcement Name of contact: Meaghan Gray, Social Media Relations Officer Web references: Website Social Media Contacts Wikipedia, Facebook Twitter YouTube Channel and hundreds of other web resources. In July, 2011 Toronto Police Services was one of the first law enforcement agencies to officially use social media with select staff receiving social media training. At their launch there were… Read more »
Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »
Organisation Name: Oreo Industry: Food Oreo over the past few years has dominated the social media marketing field with a variety of different campaigns. I will be highlighting a few of them to better understand the use of Social Media Marketing. As highlighted below you will see how innovative Oreo has been but also that the techniques used are… Read more »
Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »
Organization: Food Banks Canada Industry: Not-for-profit (Canada) Name of contact: Katharine Schmidt, Executive Director Web references: Food Banks Canada, Capacity Canada, Facebook, Twitter, Dr. Sylvain Charlebois, “Introduction to Supply Chain Management” (Dr. Harvi Millar) It can happen to anyone at any time – a life circumstance interrupts your plans and you need help. A lost job. A broken… Read more »
Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have long passed into our collective nostalgia as trivia game questions. Today, we are truly on the cusp of formative changes… Read more »
Organization: Wells Fargo & Company Industry: Financial Name of contact: Kelli Carlson-Jagersma, VP, Internal Collaboration Web references: Wells Fargo, Case Study: The Road to Social at Wells Fargo, Charlotte Observer: Bank Watch Blogspot (Feb. 2015), Wells Fargo Blog It’s no secret that engaged employees have the potential to drive a high-performing business. In fact, a 2013 report by Harvard Business… Read more »
Industry: Retail, Publishing Contacts: David Black for The Beat Goes On, Sophie Blom for The New Quarterly, Jessica Burman for Cocoon Apothecary Web References: SMBP Blog, The Beat Goes On, The New Quarterly, Cocoon Apothecary It’s the hot topic that anyone who has anything to do with marketing talks about; What is the next big thing? I believe that the… Read more »
Organization Name: Greatist Industry: Health and Wellness Web References: Greatist, Ethos3, theblueballroom, PharmFreshMedia Facebook, Twitter, LinkedIn. These three social media platforms have long been referred to as the “big three” in social media. However, over the last few years, we’ve seen a clear shift in social media strategies to a focus on visual content that is quickly understood and absorbed by the audience. . This change… Read more »
Organization name: Nestle S.A. Industry: Food and Beverage The Bench as Traditional Advertising The KitKat bench is a great piece of creative advertising. It seems to appear on every list of the best bench ads. In this video listing 25 Incredibly Creative Bench Ads, it falls at #3, bested only by a moving Melbourne Citymission bench on child homelessness… Read more »
Organisation name: Cocoon Apothecary Industry: Retail Contact: Jessica Burman, Founder Web References: Cocoon Apothecary Description of how social media is used for business performance Cocoon Apothecary (Cocoon) is an artisanal skin care company known for its commitment to producing products that are organic, cruelty-free and earth-friendly. Ever wondered what it’s like to grow a successful business from the comfort of… Read more »
Organization: Royal Roads University Industry: Post-secondary education Contact: Catherine Riggins, Director, Branding, Marketing and Recruitment catherine.riggins@royalroads.ca Web references: Royal Roads University, Future View microsite, marketingmag.ca, Facebook, Twitter, Cossette A BOLD MOVE Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media. The Future View campaign,… Read more »
Organizations name: Drone Research Industry: Nonprofits Website: http://www.droneresearch.org/ Every time you hear the words “social media” I bet your connotation is “marketing”; and yes, I am going to focus on marketing today, but would like to change the usual scope and concentrate in nonprofits and their ways to market their services an recruit new audiences. In order to get a… Read more »
Organisation name: Dell Industry: Information Technology About social media metrics: A quick google search for “social media metrics” brings up any number of articles. The majority of these articles recommend similar metrics which include: leads, engagement duration, bounce rate, reach or size of network and increase in membership, active ratio (active members to all members), conversions to sales, membership, subscriber,… Read more »
