Title of Post: Weber is Always Cookin’ Up Something New to Engage With Their Community Organization Name: Weber-Stephen Products LLC & Weber-Stephen Canada Co. Industry: Sports & Recreation Web references: Weber on Facebook, CNW, Weber Grill Academy Description Weber-Stephen Products LLC started in 1952 when the company’s founder, George Stephen, invented the Weber® Kettle in his backyard. Since then, Weber-Stephen Products… Read more »
Organization name: GE Capital (Australia) Industry: Financial Services Name of contact: Leigh Price, Social Media Lead Analyst Web references: SlideShare: Measuring Social Media. Four Metrics that Matter CMO.com Interview: Jon Brancheau, VP of Marketing, Nissan Article: The Hidden Cost of Ignoring Social Media #SimplySocial podcast Forbes.com: Measuring Social Networking Success: More Than Just Likes SocialMediaExaminer: Research Shows Metrics Marketers Think Matter… Read more »
Organization Name : Red Bull Industry : Energy Drink / Beverage Industry Web References: RedBull.com, smbp.uwaterloo.ca, nytimes.com, shiftcomm.com , brickmarketing.com , redbullstratos.com, redbullmediahouse.com The Company Behind the Can The above tag is how the Red Bull site welcomes consumers to their company history page. The first can of Red Bull Energy Drink was sold in 1987 in their home market… Read more »
Organization name: Foiled Cupcakes Industry: Food, online Bakery Company Contact: Mari Luangrath, Head Cupcakeologist of Foiled Cupcake Web references: Foiled Cupcakes Description of how social media is used for business performance: In 2009, when Mari Luangrath was getting ready to launch her online home-based cupcake business she ran in a massive setback – the overseas web developer that was creating… Read more »
Your organization has recently jumped on to the social media bandwagon and is now engaged in a number of social channels. But what does this mean for your organization and the bottom line? How do you know if the social media strategy you have implemented is effective? Merlyn Gordon, Director of Solutions Marketing at Webtrends, says a major trend he… Read more »
Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol. Whether or not people agree with the significant print charges from “no frills” Ryanair in August 2012, a complaint on a… Read more »
