Organisation name: snapd Inc. Industry: Publishing Contact: Andrea Dunn, Director of Social Media Web References: snapd Description of how social media is used for business performance snapd Inc., previously known as SNAP Newspaper Group, is the business behind the over 60 snapd franchises across Canada showcasing community life using newspaper-styled print publications and online platforms. Since 2004, snapd publications have been covering a… Read more »
Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations today? Organizations today are using social media metrics and active monitoring to measure their impact and Return On Investment (ROI)… Read more »
Organization Name: Facebook Inc. Industry: Social Networking Web references: https://www.facebook.com/ The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks. – Mark Zuckerberg, Chairman and CEO Who are they? Facebook is arguably the best known and most successful social media networking platform ever…. Read more »
Organization Name: Pinterest.com Industry: Advertisement/Brand Marketing/Social Media Platform Web References: http://www.pinterest.com/, http://business.pinterest.com/ Description of how social media is used for business performance: Pinterest is a social network that allows users to visually share, curate, and discover new interests by visual posting, also known as “pinning” images or videos to their own or others’ pin boards on the Pinterest website. Since the… Read more »
Organization name: Foiled Cupcakes Industry: Food, online Bakery Company Contact: Mari Luangrath, Head Cupcakeologist of Foiled Cupcake Web references: Foiled Cupcakes Description of how social media is used for business performance: In 2009, when Mari Luangrath was getting ready to launch her online home-based cupcake business she ran in a massive setback – the overseas web developer that was creating… Read more »
Organization: TOMS Shoes Industry: Retail Which stats matter; social media metrics that your business should track; social data metrics you can trust…the list goes on. When it comes to tracking social media the options can be overwhelming. So, how do organizations determine what’s best for their own social media metrics? As Marketing Communications Specialist Nicole Brophy shares, the options for social… Read more »
Images courtesy Simply Measured. Company: AOL Inc. Industry: Media, Technology Contact: Tim Armstrong, Chairman and CEO, AOL Matthew Knell, Social Media Director, AOL Description: AOL is a multinational mass media corporation based in New York City. Founded in 1985, the company has grown to focus primarily on the acquisition and distribution of digital content, products and services. A message about… Read more »
Organization Name: DAVIDsTEA Industry: Food & Beverage Name of Contact: Youri Hollier, Social Media Manager, DAVIDsTEA Web references: http://www.davidstea.com/ DAVIDsTEA was founded in 2008 in Canada by cousins David and Herschel Segal. Today the brand has more than 120 locations across North America and more than 150 tea varieties. After water, tea is the second most consumed beverage… Read more »
Organization: Town of Aurora Industry: Municipality Contact: Mike Kemp, Manager of Corporate Communications I have lived in a lot of places over the years but I wouldn’t call any particular place “Home”. Four years ago, we moved to Aurora. Despite Aurora’s growth it still has that small town feel. My first trip to the grocery store, the cashier asked… Read more »
Title of Post: Reaching the Beach with Foursquare: Measuring from Zero Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: Sauble Trading Post Facebook Built in 1934, a General Store has been serving cottagers and day trippers in South Sauble Beach for decades. The current owners and management… Read more »
Organization Name: 3M Company Contact: Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M Industry: Conglomerate Corporation Company Bio 3M is an American multinational conglomerate corporation with its headquarters in St. Paul, Minnesota. 3M has operations in more the 65 countries around the world employing 88,000 people. You might be familiar with 3M Scotch Tape and 3M… Read more »
Organization Name: Pleora Technologies Industry: Machine vision, industrial automation, military, medical Name of contact: Ed Goffin, Content Marketing Manager, Pleora Technologies Ever wonder about the world of external frame grabbers and embedded video interfaces? Spend your time considering critical factors in interface development? Stay awake at night trying to figure out the right way to transform camera link into USB3?… Read more »
Organization Name: Live Brazen Industry: Life Coaching Name of contact if available: Amy Pearson, Master Coach Web references: LiveBrazen.com fb.com/LiveBrazen twitter.com/pearsonamy youtube.com/AmyPearson pinterest.com/IapproveofMe Description of how social media is used for business performance: In 2012, life coaching was recognized as being the second fastest growing industry in the United States. It is thought that the downfall of the economy has led many people… Read more »
Organization Name: ShopCity/ShopMidland Industry: Online Commerce Platform Name of Contact: Dave Keefe Does your business measure the impact of its social media efforts? Do you know the ROI of your Facebook advertising? Have you compared your conversion rates on Twitter and YouTube? If you’re a small business owner, you wear many hats, and chances are “Social Media Metrics… Read more »
Organization Name: Davishill Nursery Industry: Garden Centre / Nursery Name of Contact: Jeff Davis, Owner Davishill Nursery has had a website for many years and recently planted the seed of social media. It started with a Facebook entry. As you can see, it was a shot of some bright blossoms in Walkerton, Ontario. Voila, just like that, Davishill Nursery’s Facebook… Read more »
Organization Name: Modiface Inc. Industry: Sofware Publisher Name of contact if available: Dr. Parham Aarabi, Founder, President and CEO Web references: Modiface Description of how social media is used for business performance From an interview with Data Science Weekly, Dr. Parham Aarabi responding to a question, “What specific problem is ModiFace trying to solve? How would you describe… Read more »
The future is not often predicted correctly. Often times we try to predict the future based on aspects of life we currently experience and most of the time we are not forward thinking enough to really tap into what could be. The video phone idea from the 80’s and early 90’s was literally a phone with a video screen on it…. Read more »
Fans of sports teams have never been limited to a city’s limits and with different television scheduling, fans have long been able to follow their teams much easier than when you could only watch if it was in your area. With social media, fans are closer to the action and experience of a sporting event without being there than they… Read more »
A prerequisite for managing social media is their effective measurement. A sensible collection of key performance metrics linking marketing input via metrics to outcomes is the tool of choice — but what should organizations take into account when designing their dashboard metrics for social media? Luke Chitwood in his article 5 Social Media Metrics That Your Business Should Be Tracking… Read more »
In a world where social media has become commonplace, marketing campaigns need to do more than just grab your attention – they need to connect with the consumer. Social media allows companies to encourage dialogue with their consumers, engaging them and helping build a strong brand. In his article Brand Building: Connecting with Consumers Through Social Media, Jose Costa argues… Read more »
What is social listening? Social listening, by definition, is the process of identifying and assessing what is being said about a company, individual, product, or brand across all social media channels. Information is collected and analyzed to evaluate opportunities to shift business focus and strategy. In plain language, social listening is using social media to hear what your consumers really… Read more »
“Social media metrics refers to the kinds of measurements that can take place on the social Web. Beyond traditional metrics like traffic and return visits to your website, social media metrics take into account this simple fact: Most people are talking about your brands in all sorts of venues — social networks, blogs, forums, YouTube — well beyond your organization’s… Read more »
As a self-proclaimed Diet Coke addict, I felt it only natural to post at least once about my all-time favourite treat. The challenge was out there, and most cannot tell the difference between Pepsi and Coke, but I must say I am one of those people who can really taste the difference! This time around, it is not the taste… Read more »
Your organization has recently jumped on to the social media bandwagon and is now engaged in a number of social channels. But what does this mean for your organization and the bottom line? How do you know if the social media strategy you have implemented is effective? Merlyn Gordon, Director of Solutions Marketing at Webtrends, says a major trend he… Read more »
There is no doubt that social media is proving to be a useful tool for all types of companies. But the real question is, what deems a social media effort a “success”? What measurements are being looked at? Last year, Redbull put together a project called RedBull Stratos that surrounded Felix Baumgartner, a skydiver from Austria. He had decided to jump… Read more »
