Organization Name: Humber College AdCentre Industry: Post-secondary Education Contact: Marilyn Cresswell, Director, Humber College AdCentre Web References: Humber College,Humber College AdCentre, Social Media Examiner, HootSuite About Humber College and the AdCentre Founded in 1967, Humber College has evolved from a college of Applied Arts and Technology to a full polytechnic academic institution. With two campuses in Toronto, Ontario and one… Read more »
Title of Post: The Man Your Man Could Smell Like – how Old Spice capitalized on their social media engagments Organization: Old Spice Industry: Consumer goods CEO: David S. Taylor Web references: Old Spice, TNW News, Digital Buzz, YouTube, Facebook, Twitter It shouldn’t come as a surprise to anyone that Old Spice has had one of the most successful and famous… Read more »
Organization: Social Media Examiner Industry: Social Media Marketing Contact: Phil Mershon, Director of Events Web references: Social Media Examiner®, Social Media Success Summit® 2015, Simply Measured, Twitter, Facebook, LinkedIn, Instagram, YouTube Social Media Success Summit 2015 – Social Media Examiner Social Media Examiner® is one of the world’s largest business blogs, helping millions of businesses discover how to best use social media. Nearly 400,000… Read more »
Company: Esurance Industry: Insurance Services Web References: Esurance, Twitter, Facebook Esurance which is a wholly owned subsidiary of Allstate, provides insurance services to consumers online and over the phone and also serves as a shopping and comparison site for car insurance in some territories. They focus their marketing on sports teams and events, typically through sponsorship and traditional advertising campaigns. In… Read more »
Organization Name: Yellow Goat Design Industry: Lighting – Commercial References: Lightform, Klout, Yellow Goat Design, A live, glowing orb with shifting colours is only one example of Yellow Goat Design installations. What do you get when you cross an audacious goat with mammoth bedazzling light installations? Yellow Goat Design, of course. Yellow Goat Designs, founded in 1997, has been in… Read more »
Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »
Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »
Organization: CPR Cell Phone Repair Industry: Small Business – Retail Name of contact: Robert Elder, Owner, Cambridge (Ontario) location Web references: CPR Cell Phone Repair, CPR Cambridge, Hootsuite Blog, Forbes, The Globe and Mail, Facebook, The Record, Community eBook: “Practical Social Media Measurement & Analysis” (March 2010) What started out as a “life after Blackberry (formerly RIM)” story has… Read more »
Organization name: Titika Active Couture™ Web references: Ark Media Group, Best Health Magazine, Business London Magazine, Facebook, Instagram, Pinterest, Socially Fit, Titika Active Couture, Twitter, YouTube Industry: active wear Name of contact: Eileen Zhang, President Company Profile Titika Active Couture was born in Toronto in 2009, to founders and Eileen Zhang and Courtney Brooke. Their story is simple—two people who… Read more »
Company: Vidyard Industry: Video Marketing & Analytics Technology Co-Founder & CEO: Michael Litt & Co-Founder & CTO: Devon Galloway In light of Canada’s Birthday, I thought it appropriate to write about Vidyard, one of “Canada’s most successful ad tech startups“. After a great day of celebrating Canada with friends and family, and shaking hands with the possible future Prime Minister of Canada, Justin Trudeau,… Read more »
Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »
Title of Post: Cadbury’s Fling With Social Media Measures Up To TV Organization Name: Mondelez International/Cadbury Industry: Confectionary/Packaged Food/Multi-Brand CEO: Irene Blecker Rosenfeld Web references: Mondelez International Digital Training E-Consultancy Market Research Society UK Can an organization demonstrate a return on social media investment? Mondelez International found the answer in their U.K. campaign to refresh product demand and increase top-line… Read more »
Organization Name: The Future of Social Media Industry: Social Media Name of contact: varied (below) Web References: varied (below) The Future of Social Media: Social media has reshaped our society unlike any others; it is the future of how people will communicate and do business. However, many would still argue that social media is a time waster. Much like people… Read more »
Organisation name: Dell Industry: Information Technology About social media metrics: A quick google search for “social media metrics” brings up any number of articles. The majority of these articles recommend similar metrics which include: leads, engagement duration, bounce rate, reach or size of network and increase in membership, active ratio (active members to all members), conversions to sales, membership, subscriber,… Read more »
Industry: Not for Profit (Summer Camp & Outdoor and Environmental Education) Name of contact if available: Paige Mahoney-Nagle Web References: UberVu via HootSuite, Facebook, Twitter, Digital Information World Social Media Networks are now widely used among all kinds of and sizes of business around the world. Businesses use these networks to promote their products, share events, build the community, expand the reach of… Read more »
Title: LASHES or LIKES Organisation Name: Liquid Beauty FX Industry: Aesthetic Name of contact if available: Shashini Jayaratne Web References: What Stats Matter Other References: Phone Interviews with Co-owner When it comes to likes, Liquid Beauty FX is strategically batting its lashes for more. While building their digital communities on “Instagram” and “Facebook” social media platforms, Liquid Beauty FX put down their digital… Read more »
Organisation name: Stryve Digital Marketing Industry: Marketing Contact: Sourov De, President Web References: Stryve Marketing Description of how social media is used for business performance Stryve Digital Marketing, (Stryve), is expertly harnessing marketing opportunities made available because of digital technology. Sourov De, President of Stryve, says his team is passionate about what they do, and succeeds by providing results-driven services… Read more »
Organization Name: AMD Industry: Technology Web References: VWO, AMD, Facebook Insights, Google Analytics, KISSMetrics, Kentico, Jay Baer Facebook Insights offers 60 predefined data points for measuring activity on your page, Google Analytics has over 200 data points. And that is just the beginning. Every social media platform has dozens, if not hundreds of different reporting metrics to help you measure and analyze… Read more »
Organization Name: Hootsuite Industry: Software Name of Contact if Available: Gus Fosarolli – Customer Success Manager, Hootsuite Web references: Hootsuite, TechCrunch Description of How Social Media is Used for Business Performance I’ve been working in marketing for the past seven years. Really? Really. A lot has changed in seven years. I remember when I graduated from college and took on… Read more »
Organization Name: Juice Inc. Industry: Business Management Consultants Name of contact if available: Lara Hall, Director of Marketing; Lindsey McCaffren, Content Developer & Writer; Brady Wilson, Co-Founder Web references: Juice Inc. Blog, Twitter, Facebook, LinkedIn Description of how social media is used for business performance: Juice Inc., located in Guelph, Ontario is a corporate training company that believes energized and engaged employees fuel great customer… Read more »
Posted on February 27, 2015 By Christian Ismodes & Dolores Montavez Organization Name: Justin Kozuch Industry: Philanthropist and Toronto-based technology reporter Name of Contact: @jkozuch The recent tragic death of 3 year old Elijah Marsh is something that has deeply touched us all in Toronto. As soon as the news of this sad incident broke out, Toronto-based technology reporter Justin… Read more »
Organization Name: Millennium1 Solutions Industry: Business Process Outsourcing Name of contact if available: Holly Abbott – Director, Quality & Corporate Communication Web references: Millennium1 Solutions When it comes to social media, companies either embrace the concept or stay clear of it. To some executives, social media is an integral part of their marketing strategy while for others, it is just… Read more »
Organizations name: Unmetric , Sprinklr Industry: Online marketing Websites: https://unmetric.com https://www.sprinklr.com Every organization works and produces, this way or another. Some of them market their customers the hell out, some of them are advanced users, and practice social media broadly – in supply chain management, product design, and customers engagement. However, the question of social media impact is still blurred…. Read more »
Organization Name: snapd Inc. Industry: Publishing Contacts: Dawne Taylor-Gilders, Owner/Publisher/Editor at snapd KW Sean Gilders, Co-Owner & VP Marketing & Sales snapd KW Andrea Dunn, snapd Director of Social Media Web References: snapd As part of my UWaterloo online course; Social Media For Business Performance, students are required each week to do a case study/blog post pertaining to our… Read more »
