Organization Name: Hootsuite Industry: Social Media Analytics Name of CEO: Ryan Holmes Description of how social media is used in business performance: As social media can prove to be a strong, useful tool in a developing company, one has to be sure of its exact impact. When using social media to promote your product or company, you have to make… Read more »
“Social media metrics refers to the kinds of measurements that can take place on the social Web. Beyond traditional metrics like traffic and return visits to your website, social media metrics take into account this simple fact: Most people are talking about your brands in all sorts of venues — social networks, blogs, forums, YouTube — well beyond your organization’s… Read more »
Your organization has recently jumped on to the social media bandwagon and is now engaged in a number of social channels. But what does this mean for your organization and the bottom line? How do you know if the social media strategy you have implemented is effective? Merlyn Gordon, Director of Solutions Marketing at Webtrends, says a major trend he… Read more »
Hubspot, is an all-in-one marketing company whose inbound marketing software help’s generate more visits, leads, and customers. It’s suite of tools work seamlessly together, with its marketing templates being optimized for conversion and mobile distribution out the box. Hubspot social media for example, saved small business Rezdy time by auto-publishing each post to social media. It then measured the effectiveness of each… Read more »
Social media helps businesses communicate and engage with consumers like never before. But is it impacting their bottom line? There are a number of different ways for companies to measure the impact of their social media efforts, which can make it difficult for companies to know if they’re using the right metrics. Radian6 reminds companies that, “[For] measurement to be… Read more »
KEEN Footwear is an outdoor shoe manufacturer based in Portland, Oregon. Early in 2011, KEEN recognized it needed a better way to measure, analyze, understand and improve its presence in social media. It was struggling to understand the metrics that really mattered and how to analyze these metrics to provide meaningful insight. KEEN Footwear hired SwellPath, a digital marketing agency to… Read more »
Everyone is accountable in the workplace. Whether it be to a supervisor, manager, board of directors or partner we all have to prove the value of our efforts, and social media is no different. Many organizations have been using social media effectively but the key to integrating it into traditional business practices is to utilize social media metrics. It is… Read more »
