Who has ever sat back and thought what social media may offer in the near future or what other new platforms may exist in the coming future. Well I have, have you? Now consider this, dating websites are known as a totally different platform for many years now where specific websites are designed and developed just for dating purposes. Whereas the social media platform of Facebook was designed for the purpose of users connecting with one another throughout the world. However, Facebook has now announced that they are integrating a dating feature into its social media platform where users from around the world will be able to view compatible matches who are making use of the dating feature. This is a great stepping stone towards future growth of the company as it is something that is outstanding and Facebook is the first to offer this feature compared to other social media platforms, giving Facebook a competitive advantage.
Who would have thought that social media would be used for business purposes in reaching a company’s goals and objectives? As social media started to become popular around 2005, people from around the world had a platform where they could share life events with one another. As various platforms came into existence such as Facebook, Instagram, Snapchat, WhatsApp, communication between individuals increased and it became a thing to do with much more ease. During this time, as social media was still developing in today’s modern world, organizations saw an opportunity to connect with its consumers and create brand awareness. Considering Facebook, if you recall, there was a point in time where organizations would share posts in regards to advertising their business just a normal Facebook user. Social media metrics were developed not too long ago by social media platforms as it gave benefits to both the users (companies), and the social media platforms themselves as it enabled both to increase profits and gain more insight in regards to specific posts. Adidas had been taking advantage of Facebook Messenger and Whatsapp to engage with its customers. They used these platforms to measure engagement rates, view-through rates, and how many views are generated.
Nowadays online video content is a big part of social media. According to Cisco Forecast video will represent 80% of all consumer-based Internet traffic by 2019. So there is no surprise that businesses spend more money on video advertisement. According to Business Insider video will account for 41% of total desktop display-related spending in 2020. The two top platforms for video advertisement are Youtube and Facebook. In January 2016, Facebook announced that people watch 100 million of hours of video a day. In February 2016, Google’s CEO reminded its investors that Youtube users watch hundreds of millions of hours of video a day. It was indirectly pointed out that Youtube users watch more videos than Facebook users. So what is the difference between Youtube and Facebook?
Throughout history, The Church has been challenged with continuing to share its unchanging, relational message of the love of God in a world that is constantly changing. Many churches are embracing social media as part of society’s undeniable move towards digital communications, in an effort to build relationships and maintain their voice into the future. In his article, Communication In the Church of the Future, Christopher Harris states, “As the church we not only need to be mastering the tools of social media to connect with and communicate with society, we also have to be studying how these transitions in communication will transform how we are community and how we exist as church.” Glebe Road United Church, located in Toronto, Ontario, Canada with a history dating back to 1851, has found great benefit in utilizing social media not only as part of building relationships through today’s ministry, but also in looking to their future.
Church leaders of all ministry types and sizes will likely agree that the task of numerically measuring progress, although sometimes tedious, can be one important means of gaining insight to a ministry’s health. We measure congregational attendance and engagement to help gauge existing ministry connection and determine future programming, staffing and resource needs. We measure congregational giving both in the monetary sense and by way of volunteer hours, to help with our strategic planning and ongoing ministry mission. Many churches have broadened their mission field to include the online world. This includes utilizing Facebook, Twitter, Instagram, Pinterest and more to connect and network with people who may otherwise never engage with any aspect of the church. According to Church Works, “Social media can be a brilliant way to reach users who may be entirely outside of your community…effective, generous engagement on social media can attract new followers who appreciate your message and identify with your mission.” How then can we best measure our social media and digital reach?
If you were using social media for personal or business use in Canada during the summer of 2016, you will have no doubt heard at least something about The Tragically Hip. The favoured Canadian band was touring in what likely would be their last, due to frontman Gord Downie’s onset of brain cancer. Concerts sold out and media of all sorts took note of what was developing into a notable time in our country’s music and lifestyle history. As the final concert came to pass in August – complete with the attendance and interaction of Prime Minister Justin Trudeau – an influential social media phenomenon was occurring. Ensight Canada reported, “In addition to multiple trending topics throughout the weekend of the concert, social media posts about The Hip and (Gord) Downie’s First Nations comments generated roughly 20 million potential impressions across Canada over the past week. What’s really telling is that Canada has about 14 million daily Facebook users, so when we look at the impressions generated, we can conclude almost everyone in the country who used the internet or social media came in contact with the story in some way.”
Timmins, Ontario is experiencing a cultural renaissance. Young entrepreneurs with lofty goals and a high tolerance for risk are spurring a revolution in this mid-sized mining town. The organization that served as the catalyst for this change – Radical Gardens. Radical Gardens (RG) is a multi-faceted company that is comprised of a Certified Organic farm, a LEAF certified farm to table restaurant, and an online market that distributes to the region.
It’s safe to say that when German brothers Adolf and Rudolph Dassler first founded footwear and apparel giant PUMA in 1924 the world was a much different place. Computers, the Internet and social media were obviously not of concern whereas merely having reliable electricity to manufacture their shoes was. Fast-forward to nearly a century later and the game has changed in ways that would have once seemed unimaginable. In order to compete in today’s global marketplace companies need to have an online presence. While initially it may have been adequate to just have a corporate website, it is now becoming increasingly necessary for companies be active on social media. But merely participating in social media does not ensure success. Companies need to be analyzing their social media traffic and taking advantage of the insights that it can provide in order to ensure that their time and effort is providing them the optimal return on investment.
Company: Royal LePage Canada, Royal LePage Niagara Real Estate Centre Brokerage Industry: Real Estate Contacts: Ryan Johnstone, Broker/Manager, Royal LePage Niagara, Deanna Gunter, Broker/Manager, Royal LePage Niagara Web References: Royal LePage Canada, Royal LePage Niagara, Inman.com – 6 social media tools for real estate, Increasing Real Estate Social Media Engagement In a previous post (Top Share of Voice Rankings for… Read more »
Organization Name: Bombardier Industry: Aerospace/ Defence Railways If your business is active on social media, then your business should be reporting on all your social media efforts. While reporting on “vanity metrics” on your companies channels, like follows or likes seems like the thing to do, many people tend to confuse this as an achievement versus what it really is… Read more »
Organization Name: Humber College AdCentre Industry: Post-secondary Education Contact: Marilyn Cresswell, Director, Humber College AdCentre Web References: Humber College,Humber College AdCentre, Social Media Examiner, HootSuite About Humber College and the AdCentre Founded in 1967, Humber College has evolved from a college of Applied Arts and Technology to a full polytechnic academic institution. With two campuses in Toronto, Ontario and one… Read more »
Organization: Social Media Examiner Industry: Social Media Marketing Contact: Phil Mershon, Director of Events Web references: Social Media Examiner®, Social Media Success Summit® 2015, Simply Measured, Twitter, Facebook, LinkedIn, Instagram, YouTube Social Media Success Summit 2015 – Social Media Examiner Social Media Examiner® is one of the world’s largest business blogs, helping millions of businesses discover how to best use social media. Nearly 400,000… Read more »
Organization Name : Red Bull Industry : Energy Drink / Beverage Industry Web References: RedBull.com, smbp.uwaterloo.ca, nytimes.com, shiftcomm.com , brickmarketing.com , redbullstratos.com, redbullmediahouse.com The Company Behind the Can The above tag is how the Red Bull site welcomes consumers to their company history page. The first can of Red Bull Energy Drink was sold in 1987 in their home market… Read more »
Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »
Organization: CPR Cell Phone Repair Industry: Small Business – Retail Name of contact: Robert Elder, Owner, Cambridge (Ontario) location Web references: CPR Cell Phone Repair, CPR Cambridge, Hootsuite Blog, Forbes, The Globe and Mail, Facebook, The Record, Community eBook: “Practical Social Media Measurement & Analysis” (March 2010) What started out as a “life after Blackberry (formerly RIM)” story has… Read more »
Organisation Name: THEMUSEUM Industry: Arts Name of contact if available: David Marskell- CEO Web References: twitter.com/themuseum, www.themuseum.ca, facebook.com/themuseum, linkedin.com/themuseum Company Overview: THEMUSEUM (formerly named the Waterloo Regional Children’s Museum) opened to the public in 2003 following eight years of planning and fundraising. It was renamed THEMUSEUM in 2010. Now focused strategically on four pillars; Family Experience, Community Stage, Exhibitions, and Museum After… Read more »
Organization Name: Centennial College Industry: Higher Education Name of contact: Ann Buller, President; Rosanna Cavallaro, Associate Vice President, Marketing and Communications Web References: Centennial College Description on how Social Media is used for Business Performance: In Albert Einstein’s words: “Not everything that can… Read more »
Organizations name: Unmetric , Sprinklr Industry: Online marketing Websites: https://unmetric.com https://www.sprinklr.com Every organization works and produces, this way or another. Some of them market their customers the hell out, some of them are advanced users, and practice social media broadly – in supply chain management, product design, and customers engagement. However, the question of social media impact is still blurred…. Read more »
Organization Name: snapd Inc. Industry: Publishing Contacts: Dawne Taylor-Gilders, Owner/Publisher/Editor at snapd KW Sean Gilders, Co-Owner & VP Marketing & Sales snapd KW Andrea Dunn, snapd Director of Social Media Web References: snapd As part of my UWaterloo online course; Social Media For Business Performance, students are required each week to do a case study/blog post pertaining to our… Read more »
Organization: Toronto Star Industry: Daily newspaper, digital media outlet Contact: Taras Slawnych, visuals editor, email@example.com Web references: Toronto Star, Toronto Star photos, Facebook, Twitter, YouTube Photo projects designed with social media in mind There’s little doubt that there’s a ‘cool factor’ to being a photojournalist. Movies such as The Bang Bang Club and Under Fire have dramatized the lives of… Read more »
Organization Name: Air Asia/Air Asia Berhad Group Industry: Travel/Transportation Web References: http://www.airasia.com, http://www.airasia.com/ot/en/home.page Description of how social media is used for business performance: Air Asia Berhad Group is a Malaysian low-cost airline company headquartered near Kuala Lumpur, Malaysia. Air Asia Berhad Group operates a schedule domestic and international flights to 100 destinations spanning 22 countries. The company’s main hub located at the Kuala Lumpur International Airport (KLIA). Affiliate airlines carriers includes, Thai… Read more »
Organization Name: Canadian Wind Energy Association (CanWEA) Industry: Industry Association – wind power generation Name of contact: Lejla Latifovic, Communications Officer Web references: Canadian Wind Energy Association Description Social media has become a part of everyday life. Countless numbers of conversations take place online daily. Smart organizations have realized importance of participating in social media activities, and the value… Read more »
Title of Post: Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit Organization Name: Canadian Tire Headquarters: Toronto, Canada Industry: General Retail Web Reference: www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media. Of these organizations, most are still planning to establish and… Read more »
Organization Name: Pleora Technologies Industry: Machine vision, industrial automation, military, medical Name of contact: Ed Goffin, Content Marketing Manager, Pleora Technologies Ever wonder about the world of external frame grabbers and embedded video interfaces? Spend your time considering critical factors in interface development? Stay awake at night trying to figure out the right way to transform camera link into USB3?… Read more »